Zoe Saldana Named L’Oréal Paris’ New Spokesperson

Zoe Saldana, epitome of a true Hollywood star, and widely renowned for her role as Neytiri in sci-fi Award-winning blockbusterAvatar, has built her reputation as a versatile and respectedinternational actress by casting eclectic roles with passion. She hasalso distinguished herself with her singularly feminine look,luminescent gaze, and tall athletic physique. Born in 1978from a Puerto Rican mother and Dominican father, the fierce beautyemanating a bold persona becomes L’Oréal Paris’ new Spokesperson.

"Zoe astonishes with her audaciousstyle and feline beauty. Attached to hervalues, unafraid to speak her mind, andconfident in her own skin, she embodiesinfallible force and asserted femininity.With her toned dancer’s silhouette,magnetic charm and delicate elegance,this spectacular actress is joining theL’Oréal Paris family and we're so proudto welcome this new Woman of Worth," said Cyril Chapuy, Brand Global President.

“Growingup, I was taught to believe that I am capable to do anything a man cando. This family philosophy has shaped who I am today, and is aconviction that will always accompanyme through life. As a L’Oréal Paris Spokesperson, being able to say“We’re worth it” means so much to me. I want to share that value withwomen so they can embrace it and execute life with confidence. I amthrilled to join this beauty journey with such aninspirational brand,” said Zoe Saldana.

From a young age, Zoe developed a keeninterest in dance performance and later intheater. Her training in both disciplines provedto be fortunate precursors for the start ofher professional acting career. Spotted byan agency in 2000, she cast her first role asa headstrong ballet dancer in Center Stage, movie that marked a turning point in hercareer. Immensely talented, she quicklygained the respect and praise from major filmindustry insiderssuch as Steven Spielberg, J.J. Abrams, and James Cameron. Zoe’screditsinclude the blockbuster films such asPirates of the Caribbean (2003), Star Trek (2009) which went on to receive four AcademyAwards nominations, Star Trek Into Darkness(2013) and the highest grossing film in historyAvatar (2009), co-starring Sigourney Weaverand Sam Worthington, which received nineAcademy Awards nominations in 2010,including Best Picture. She continued obtainingengaging roles, as in Olivier Megaton’s actionfilm Colombiana (2011), the highly acclaimed drama by Brian Klugman and Lee SternthalThe Words(2012), Scott Cooper’s Out of The Furnace (2013) with Christian Bale, andGuillaume Canet’s Blood Ties (2013) costarring Marion Cotillard.

Adventurous and physicallyagile, from blue Navi princess inAvatar to stone-cold assassin in Colombiana, Zoe has asteely determination to take up all challengingprojects. As a stunning actress, Zoe has alsocollaborated with fashion brands and is widelyrecognized for her red carpet bold looks, aswell as globally praised as a fashion role model.

In 2014, Zoe Saldana will star in dark comedyInfinitely Polar Bear, the MARVEL sci-fi filmGuardians of the Galaxy, and she is currentlyshooting in Paris for NBC’sRosemary’s Baby, the new mini-series adapted from the Ira Levinnovel. She will also reprise the role of Neytiriin the Avatar sequels and of Nyota Uhura in Startrek 3.

Zoe works with Haiti relief Fund FINCA,providing financial services to lowest-incomeentrepreneurs, and is involved in autismawareness initiatives.

As the new L’Oréal Paris’s Spokesperson, ZoeSaldana joins Julianne Moore, Freida Pinto,Eva Longoria, Blake Lively, Lara Stone, RyanReynolds, Laetitia Casta and Jane Fonda.