NYC Events: Calling All NY-based Beauty Lovers

Hey beauty friends! We hope the coming fall season is getting you all excited to embrace and try out some new products, techniques and looks for autumn. 


Sephora 5th Avenue

580 5th Avenue

New York, NY 10036

Friday, September 22nd 10am-6pm

Try the innovative new lipstick from Hourglass, Confession Ultra Slim High Intensity Refillable Lipstick, which comes in a luxe gold case. In a one-on-one consultation with either a brand artist or Laura Janes, Vice President of Global Artistry & Training, you’ll learn how to use it to get saturated, budge proof color. Laura will also share her insider insights throughout the event. Take home a deluxe sample of Veil Mineral Primer for an extra dose of glam.*

*While supplies last. 



Sephora 5th Avenue

580 5th Avenue

New York, NY 10036

Saturday, September 23rd 10am-6pm

Snap a photo with Manny Gutierrez, a.k.a. @MannyMUA733, at a meet-and-greet event hosted by Yves Saint Laurent.* Sit down with a brand artist for a shade matching and application of the new full-coverage, long-wearing All Hours Foundation and Concealer formulas. Then show off your flawless complexion in your photo-op with Manny. Take home a Yves Saint Laurent branded bracelet as a reminder of the special day.**

*The first 200 clients to purchase any full-size Yves Saint Laurent product at the Sephora 34th Street location (112 West 34th Street, New York, NY 10001) on Saturday, September 23, starting at 9am, will receive a wristband to meet Manny Gutierrez starting at 2pm. Quantities limited; while supplies last.



Sephora 34th Street

112 W. 34th Street

New York, NY 10001

Thursday, September 28th 8am-8pm

Jaime Kern Lima Personal Appearance:  5:30pm

Join Jamie Kern Lima, founder and CEO of ITCosmetics, to experience the brand’s secret recipe for youthful-looking skin. She’ll share her expert insights with fans, who are invited to snap selfies with her.* An IT Cosmetics brand expert will also treat you to a three-step skincare service using Secret Sauce Clinically Advanced Miraculous Anti-Aging Moisturizer. You’ll take home some trial-size IT Cosmetics secret weapons: Brow Power Pencil and Superhero mascara.**

*Clients making any full-size IT Cosmetics product purchase at the Sephora 34th Street location (112 West 34th Street, New York, NY 10001) on Thursday, September 28, starting at 8 am, will receive a wristband to meet Jamie Kern Lima starting at 530pm. Quantities limited; while supplies last.

**While supplies last.










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Must Watch: IT Cosmetics CEO Calls Out Beauty Industry

Last Friday, IT Cosmetics founder and CEO, Jamie Kern Lima, accepted the CEW Achiever Award and took her acceptance speech as an opportunity to call for change within the beauty industry. Since then, the speech has gone viral and the video has already reached 1 million views!!!

"We did something at IT Cosmetics that has never been done before in luxury beauty—we became a top-selling brand by using real women of all shapes, sizes, skin tones and skin issues," says Kern Lima. "Our success is proof to the beauty industry that you don't need to use unattainable images of aspiration for women to buy your products. I think women are tired of seeing images that don't look like them. When it comes to the images of beauty that we see as women, I believe IT Cosmetics is proof that the power of the people is greater than the people in power! It's time for change."


In her speech, Jamie challenged the industry with important questions about the images of beauty that are being put out into the world today. “How will these images impact your mothers, and your sisters, and how will they impact your daughters?” In closing her speech she asks, “What will you do with the power that is you?”

Kern Lima started IT Cosmetics™, a luxe makeup and skincare company, in her living room and recently sold the company to L'Oréal. The purchase was L'Oréal's largest acquisition to date and made Kern Lima the first female CEO in L'Oréal's 100+ year history.

Prior to launching IT Cosmetics™, Kern Lima was an award-winning TV News anchor with beauty challenges including sparse brows and sensitive skin, and could never find products that truly worked. She felt there must be other women out there like her, who want clinically proven, skin-loving, problem-solving makeup and skincare products that truly work! And that's when IT Cosmetics™ was born. Two years after launching the brand, Kern Lima went on air at QVC with Bye Bye Under Eye™ Concealer and in 10 minutes, it sold out completely. Today IT is QVC's top-selling makeup line, and a top selling brand in ULTA Beauty andSephora. IT Cosmetics™ has received more than 30 QVC Customer Choice Beauty Awards, and was also honored with the WWD Beauty Inc. Prestige Brand of the Year.

Kern Lima graduated valedictorian from Washington State University, and received her MBA from Columbia University. She was recently named on the 2017 Forbes Magazine's Most Successful Self-Made Women List, the Goldman Sachs' 100 Most Intriguing Entrepreneurs, WWD's 50 Most Powerful Women in Beauty and is part of the Harvard Women's Leadership Forum. She also received the EY Entrepreneurial Winning Women Award. Kern Lima is energized by an unremitting passion to inspire and empower women and has been featured on Good Morning America, TODAY Show, CBS This Morning, NIGHTLINE, Joel Osteen and in The New York Times, Marie Claire, SHAPE, WWD, GLAMOUR, COSMOPOLITAN, New York Magazine, The Wall Street Journal, and many more.

When Kern Lima's not appearing live on QVC in many of IT Cosmetics 200+ shows annually, she works passionately with many philanthropic partners including Look Good Feel Better®, where IT Cosmetics has donated over $27 million in product to date to help women face the effects of cancer with confidence. 


How To Simplify Your Skincare Routine With Shortlist Beauty

I've partnered with SHORTLIST on this blog post. All feelings and opinions are my own. 

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You may know I am obsessed with skincare. So much so that I tried to 10+ step beauty routines, done some pretty fancy facials and even got serious about facial hair removal in search of better skin!

When I learned about SHORTLIST I was intrigued by the concept. The SHORTLIST is a skincare line that includes a pair of efficient and high-performing skincare products with a short list of ingredients. These products are only full of the good stuff!

They do not contain: Parabens, sulfates, colorants, fragrances, or mineral oils.

Check out this video to see why you should give SHORTLIST a try! 

shortlist beauty serum

The SHORTLIST product line is simple, it's a serum and cream that are focused on delivering healthier skin that looks, feels and acts younger. I like to call them the dynamic duo and they have reduced my skincare routine! 

    First up: The Serum, $34, is formulated with only 11 ingredients!

    Key ingredients:
    Niacinamide (vitamin B3): Helps to strengthen skin’s moisture barrier.
    Glycerin: Provides long-lasting moisture.
    Hyaluronic acid: A moisturizing ingredient that can hold more than 1000 times its weight in water.

    It helps to better prepare your skin for the SHORTLIST retinoid cream.

    The immediate results: Moisturizes and repair existing dry and damaged skin.
    Long term: Skin cells are energized with moisture to make skin act and feel younger.

    shortlist beauty cream

    The finisher: The Cream, $34, is a pro-retinol cream containing only 9 ingredients.

    Key ingredients:
    Retinyl propionate: Diminishes the appearance of fine lines, wrinkles, and uneven skin tone.
    Glycerin: Provides long-lasting moisture.

    The immediate results: Moisturizes and repair existing dry and damaged skin.
    Long term: Skin cells are energized with moisture to make skin act and feel younger.

    The immediate results:  Rejuvenates skin by increasing surface cell turnover.
    Long term:  Noticeably diminishes the look of fine lines and wrinkles.

    shortlist skincare serum and cream

    I enjoy how easy and effective these products are to use. The combo of this serum and cream help to simplify my beauty routine and improve my skin.  It has even inspired a lazy skincare routine (for late or lazy nights) I posted on my IG stories & twitter! Watch below! Learn more at

    Celebrating National Rum Day With BACARDÍ: Music, Mixology & Rum!

    This post is sponsored by Bacardi U.S.A., Inc. All thoughts and opinions are my own.

    Today is National Rum Day, and I've teamed up with BACARDÍ to bring awareness to the spirit's history, versatility and cultural comeback. 

    EverSoPopular was invited to a night of fun, rum mixology and history with Bacardi in celebration of #NationalRumDay.

    Fun fact: There is a coconut tree in front of every Bacardi distillery (thus the coconut drinks).

    Now those thoughts of the #SoundOfRum are on our minds... by the way rum sounds like the breeze in the trees and the streams and the animals and the people and the music and the history of the island of Puerto Rico.

    We learned that the perception of rum as appropriate only in tropical drinks has begun to shift. The spirit has quietly shed its beach-bum image and is reemerging as a premium, high-end spirit that is incredibly drinkable and complex. The category is increasing its momentum by capitalizing on what makes it different from other spirits – namely, its versatility and drinkability. 

    We learned so much from Juan, the Bacardi brand ambassador and our host of for the evening. Juan taught us how to make some amazing cocktails!

    The evening was full of dancing, drinking and tasting different cocktails made with different Bacardi products.

    Of course, the food was great too. There were Caribbean themed menu items including jerk chicken pizza and fresh spicy shrimp skewers. 

    We got to make the Bacardi refresco superior. 

    · 2 parts BACARDÍ Superior
    · .75 parts ginger syrup
    · 1 part lime juice
    · .25 parts St-Germain
    · 4 cilantro leaves
    Simply shake all ingredients with sabor (and plenty of ice). Then double strain into a your glass filled with ice. Garnish with lime and cilantro.

    This National Rum Day, BACARDÍ is asking us to remix some classics and to swap out a favorite bourbon or gin classic cocktail recipe for a rum alternative that will have us rethinking the spirit's versatility.

    Try it for yourself! Please drink responsibly!!!

    Update! On National Rum Day BACARDÍ invited a few lucky people to hang out with Luis Fonsi on this tricked out party bus in celebration of the big day! Fun music fact:  In July, "Despacito" became the world's most streamed song of all time with 4.6 billion streams! Cheers! 

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    5 Foods to Defy the Post-Flight ‘Dehydration Face’

    As summer starts to wind down many of us are making the most of our vacation time. For many, that will include air travel, and possibly a long haul flight. You know the drill: they give you some peanuts, the drink cart makes a couple of rounds, they bring you your sad little tray of airplane food and then before you know it, it’s wheels down. Your flight attendant hands you a moist towlette and you hope it’ll revive your dried skin and make you look a little less haggard but it does neither, and you chastise yourself for not downing more little cups of water. But drinking water on a plane is a double-edged sword; if you don’t your entire epidermis dries up; if you do, your lower body retains the liquid. So what’s a non-ankle-swell-enthusiast to do?

    Dr. Christopher Calapai DO, an anti-aging and stem cell expert and long time health advisor to the New York Rangers hockey team, tells us how to fight post-flight dehydration with foods!

    1.    Watermelon

    “Watermelon is one of the most hydrating foods there are,” says Dr. Calapai “It's a great alternative to plane snacks which have large amounts of sodium, which in turn make you more dehydrated.”  Pack big thick slices in a large plastic baggie and take them in your handbag, they won’t be taken away at TSA and will help you avoid the salty peanuts.

    2.    Cucumbers

    “Cucumbers are about 96 percent water,” says Calapai “They also contain no saturated fat or cholesterol and are high in Vitamin B6 which helps in the production of serotonin which is the brain chemical that controls mood.” You can slice them or cube them and also bring them along in a baggie or small container. Try making small cucumber-watermelon bites, they are pretty delicious!

    3.    Strawberries

    When the airplane cookies come around say ‘no thanks’ and reach for some strawberries instead! “Strawberries have the highest water content of any berry, 92 percent to be exact,” shares Calapai “You can enjoy the tart-sweet flavor without consuming too much sugar.” 

    4.    Soup

    If you’re the type of person that needs an actual meal to feel satisfied bring along a Ramen Cup of Noodles in your favorite flavor, it’s not TSA restricted. When you’re over the snacks and are ready to have lunch/dinner ask the flight attendant for hot water and voila! Soup!

    5.    Coconut Water

    Ok, so you can’t totally avoid drinking liquids! “Coconut water is low in calories and high in naturally occurring hydration replenishing electrolytes, which regular water does not contain. It’s a better option than sports drinks which have artificial flavors and more calories,” advises Dr. Calapai. After you’re past security grab a bottle of coconut water from any of the airport mini-marts.

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    The Future is Here: LG InstaView Refrigerator

    The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free.

    3 reasons to upgrade your kitchen with the LG InstaView Refrigerator!

    1. The Hero Feature: InstaView Door-in-Door

    LG’s InstaView™ Door-in-Door® refrigerators’ tinted glass panel lets you knock twice to view and select items without opening the door. 

    See the InstaView Door-In-Door refrigerator in action

    The “Knock twice” feature illuminates contents, allowing you to see inside without letting cold air out. What's more: it's energy efficient allowing you to save on utility bills by reducing time spent choosing items with the door open! 

    2. More Usable Space

    There are a variety of models, With up to 30 cubic feet of usable space in these super-capacity refrigerators, giving you ample space and keep food conveniently organized and within reach. Plus, the ColdSaver™ Panel reduces cold air loss to extend the freshness of food.

    3. Elevate Your Kitchen

    The distinctive styling is an easy way to improve the look of your kitchen. The LG's Black Stainless Steel Series offers a satin-smooth, warm and sophisticated finish and resists fingerprints and smudges. 

    Visit BestBuy to learn more!