Red, Pink or Nude? New Study Finds Lipstick Color Impacts How We’re Perceived

 

Recently COVERGIRL collaborated with a renowned Harvard psychologist on a groundbreaking study to prove for the first time that different cosmetic combinations impact the way people judge a woman’s attractiveness and personality at both the conscious and unconscious level.  To further build on those results, COVERGIRL has extended this first impression research to look specifically at how lipstick color impacts how others perceive us.  The research proves a woman can influence how others judge her personality AND abilities, and that she can express different aspects of her personality through purposeful lipstick color selection.

The findings on how we are perceived based on lipstick color were eye opening – key results include:

  • RED lipstick wearers are deemed more creative and daring by others. Step outside your comfort zone – we DARE you! Suggested Colorlicious Shade: Hot, #305 (Red)
  • Celebrating a night out with the girls? Pucker up with a PINK lipstick shade to be perceived as more sociable and fun-loving. Suggested Colorlicious Shade: Enchantress Blush, #365 (Pink)
  • Ms. Independent, strut your stuff! Rock a PLUM lipstick shade to be perceived as more independent. Suggested Colorlicious Shade: Tantalize, #335 (Plum)
  • NUDE lipstick wearers are perceived as more warm and caring. Try a nude shade for that first date, or a night out with good friends. Suggested Colorlicious Shade: Champagne, #235 (Nude)


In addition to effecting how others perceive you, lipstick can also be a window into your lifestyle habits. COVERGIRL recently conducted a survey about specific lifestyle habits and how those might be impacted by the frequency you wear lipstick and also what shade you wear. 

Key findings include the following characteristics…. 

·         Women who wear lipstick more often (4+ days per week) are more confident (93%) than those who wear it less often (0-3 days per week) (86%)

·         73% of those who wear lipstick more often are “in the know” about pop culture – compared to 61% of those who wear it less often.

·         Supplemental Findings:

o   Women ages 25-39 are more likely to think of themselves as “in the know” about Pop Culture

·         Employed women who wear lipstick more often are more than twice as likely as those who wear it less often to hold a senior position at work – 34% compared to 16% of those hold senior positions.

·         Supplemental Findings:

o   Senior Executive women are more likely to own at least one shade of Pink Lipstick

o   Junior Level women are more likely to wear Plum or Nude lipstick

·         On average, those who wear lipstick more often own 9 pairs of high heels – compared to those who wear it less often, who own 5. And red lipstick-wearers own the most: they own 9, compared to nudes’ 8 and pinks’ and plums’ 6.

·         Supplemental Finding:

o   25-39 years olds are more likely to own 11+ pairs of high heels


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