Tips For Getting The Most Out Of Your Makeup

Let’s face it, buying makeup can get expensive. And the only thing worse than the expense is realizing that you really don’t use certain products very often. Did you know many of the products you have can serve more than one purpose?
With that in mind, Casey Casterline, co-founder of, a popular beauty sample swapping site, offers up some ways to get the most out of the makeup in your daily regimen.
“I live in a small New York City apartment, if I didn't come up with creative ways to use the products, I wouldn't have any place to sleep,” says Casterline. The following tips are great ways to use products in a unique fashion or have them pull double-duty.
Tips For Getting The Most Out Of Your Makeup
  • Mascara Wands
    • Use as eyebrow brushes or spritz a little hairspray on them and use to tame pesky flyaways.
  • Foundation
    • If it doesn’t match your skin tone it may serve perfectly as an eye shadow primer.
  • Lip Sticks
    • Have your lipstick pull double-duty as a blush if you realize you’ve run out at the last minute.
  • Powder Eye Liner
    • Add a little water to powder eye liner to turn it into a liquid for a different look.
  • Eye Shadow
    • Shadows that match your roots can easily be brushed in to hide them if your hair has grown out a bit.
    • Apply a dark shadow to your eyelashes prior to your mascara to give them a boost in volume.
  • Plain Lip Balm
    • Apply around the inside of the eye with your finger to act as a highlighter.
  • Hairspray
    • Allow a light mist of hairspray to fall on your face after you’ve applied your makeup to set it for the day.
  • Eye Cream
    • Use a hydrating eye cream in the place of lip balm if you run out. It will keep your lips supple and give them a light shine.
About eDivv launched in 2014 and was created by Casey Casterline and Jon Katz. It was the first online community created exclusively for users to swap beauty samples. As an avid subscriber to many beauty subscription boxes, Casey was frequently frustrated when she received products that she wasn’t interested in. In response, Casey and Jon went on a mission to develop a platform that would bring users together to effectively facilitate the trading of beauty samples in a fun and effortless way.
For additional information, visit

Be Bold: Lexus Looking for Close Shave on St. Patrick's Day

Lexus & St. BaldrickHow bold will you go for a good cause? To celebrate St. Patrick's Day and the all-new Lexus IS, a performance sedan with an adventurous personality, Lexus is partnering with the St. Baldrick's Foundation, a volunteer-driven charity dedicated to raising money for childhood cancer research, to create the Lexus Bold IS contest. This unique social media-driven challenge seeks out courageous people willing to shave their heads for a worthy cause—and the chance to win $2,500. The contest will help raise awareness about children's cancer, and Lexus will donate $25,000 to St. Baldrick's to help fund the best research to find cures for all childhood cancers.
Beginning today, the contest encourages brave participants to get bold and go bald at a local St. Baldrick's event, or on their own, and create a 15-second Instagram video stating what bold act they will perform if they win the $2,500 prize. Contestants will upload their video URLs to the registration page, where their videos will be available for viewing in a public gallery. By shaving their heads in support of the St. Baldrick's Foundation, participants stand in solidarity with children who typically lose their hair during treatment. In a buzzworthy move, Will Nicklas, Corporate Manager, Lexus Marketing, Planning and Communications, will also be shaving his locks to boldly support this cause.
"Lexus constantly strives to push boundaries and take risks, and we encourage our consumers to participate in this grassroots program to help conquer childhood cancers," said Brian Bolain, Lexus corporate manager of marketing communications. "Children's charities are very important to Lexus and partnering with the St. Baldrick's Foundation for this program is a meaningful way to help kids."
"We are thrilled about this partnership with Lexus and encourage our legion of supporters to dare themselves to be bold with this opportunity," said Kathleen Ruddy, CEO of the St. Baldrick's Foundation. "With each new bald head, bold idea and the support of Lexus, we hope to raise more awareness and funds for lifesaving childhood cancer research, so all kids can live long and healthy lives."
Videos will be judged on creativity, the most compelling story, and the most "likes" on the site. The deadline to submit a video is March 18, 2014 at 11:59 p.m., and winners will be announced at the end of March. Ten entrants will win $2,500 each. Like your hair too much to part ways? An additional $1,000 prize will be given to one person chosen at random who registers on the site and votes for their favorite video.
Select Lexus dealers will also partner with the St. Baldrick's Foundation for local community events. Visit to upload your video or vote for your favorite entry.
About LexusLexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 233 dealers who are committed to exemplary customer service.
About St. Baldrick's Foundation
The St. Baldrick's Foundation is a volunteer-driven charity committed to funding the most promising research to find cures for childhood cancers and give survivors long and healthy lives. St. Baldrick's coordinates its signature head-shaving events worldwide where participants collect pledges to shave their heads in solidarity with kids with cancer, raising money to fund research. Since 2005, St. Baldrick's has awarded more than $127 million to support lifesaving research, making the Foundation the largest private funder of childhood cancer research grants. St. Baldrick's funds are granted to some of the most brilliant childhood cancer research experts in the world and to younger professionals who will be the experts of tomorrow. Funds awarded also enable hundreds of local institutions to participate in national pediatric cancer clinical trials, and the new International Scholar grants train researchers to work in developing countries. For more information about the St. Baldrick's Foundation please call 1.888.899.BALD or visit

What Makes a Man Look Good? 4 Physical Traits That Play A Role In Men’s Confidence

BotoxWhether it’s to delay retirement, retain a professional edge or stay competitive in the dating game, more men are turning to plastic surgery. According to a recent study by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the number of men having BOTOX® shot up 27% from 2011…

Manhattan plastic surgeon Sam Rizk, MD (whose patient base is 25% male) shares “Unlike women who focus on eliminating wrinkles and lines, men value a strong jawline.” Neck lifts, nose surgery and removal of lower eyelid bags are the most popular procedures in his practice.

Dr. Rizk notes that the following all play a role in the confidence of his male patients:

Raise brows: Men have a tendency to have low set brows and they are misinterpreted as angry. A brow lift can help.

Chin position: Males with more dominant features are more likely to be promoted in the military and achieve higher rank. Dominant features include jutting chin and wide jaw bones. Fillers or chin implants can achieve this.

pilatesRhinoplasty: The first place one looks at a face is the eyes unless the nose is out of proportion. A symmetric face and nose has proven to be associated with making a better first impression.

Height: The majority of fortune 500 CEO males are greater than the average height. Although we cannot overcome genetics a straight posture can give the appearance of height. Consider pilates.

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Spring Break Style: @MaximMag & @Curve Ambassador @AudrinaPatridge Party in Panama City Beach!

PANAMA CITY BEACH, FL - MARCH 14:  Audrina Patridge on March 14, 2013 in Panama City Beach, Florida.  (Photo by Don Juan Moore/WireImage)

Once again, Maxim gave Spring Breakers the ultimate experience as they took over Panama City Beach, Florida with a beach footprint this past week. The Maxim cabana was the place to be early in the day, while the Maxim booty-shaking dance contest in the afternoon shut the party down.

PANAMA CITY BEACH, FL - MARCH 14:  Audrina Patridge on March 14, 2013 in Panama City Beach, Florida.  (Photo by Don Juan Moore/WireImage)

Maxim welcomed reality TV star and Curve fragrances brand ambassador, Audrina Patridge, to the Maximcabana as she hosted a day dedicated to Curve fragrances, which highlighted the latest addition, curve appeal….

We asked Audrina how she likes working with Curve and what she really thinks of the fragrance... and what she look for in a guy!

"I am excited to be a brand ambassador for curve appeal for men...the brand embodies the attitude of our generation: confident, ambitious and sexy. All things I look for in a guy!"

PANAMA CITY BEACH, FL - MARCH 14: BJ Honkey and Audrina Patridge attends Maxim and Curve at Spring Break on March 14, 2013 in Panama City Beach, Florida.  (Photo by Don Juan Moore/WireImage)

Throughout the day, Curve branded Maxim models distributed samples of curve appeal and posed for photos with Spring Breakers in front of the Maxim and Curve step and repeat, located in the beach front cabana. From 2:00-3:00PM, Spring Breakers had the opportunity to meet and take photos with Audrina before she hosted and judged the Booty Shake Dance Off on the Main Stage at 3:30PM. Winners of the BootyShake Dance Off won a bottle of curve appeal.

PANAMA CITY BEACH, FL - MARCH 14:  Audrina Patridge attends Maxim and Curve at Spring Break on March 14, 2013 in Panama City Beach, Florida.  (Photo by Don Juan Moore/WireImage)

To Get Ahead at Work, Ditch the Flip-Flops

Businesses are Again Moving Toward More Polished Attire
Facebook CEO Mark Zuckerberg aside, for many men, the days of wearing hoodies and flip-flops to work are over. After a decade of increasingly casual office dress requirements (inspired by Zuckerberg’s 1990s Silicon Valley predecessors), CEOs began demanding a more polished look beginning with the 2001 recession. By 2002, more formal dress codes had been reinstated by 19 percent of companies with more than $500 million in revenues, according to a Men’s Apparel Alliance survey.
Photo Simon Burstall and David Rinella
 via GQ

“The 2001 recession gave Americans a taste of the tougher job market,” says Darnell Jones, a  business professional and creator of TUKZ Undergarments for men, (, which have clasps that ensure shirts stay tucked.
“Then along came the Great Recession in December 2007 and, with it, the layoffs and high unemployment we’re still experiencing. Today, if you want to get hired and if you want to get promoted, you’ve got to look like you mean business.”
Jones notes that it’s not just corporate leaders who want a more professional-looking workforce. In a 2012 survey by, nearly 25 percent of respondents said their workplace’s dress code is too lenient. Less than 10 percent said theirs was too strict.
“Right or wrong, how much care you take – or don’t take – with your appearance communicates a lot about you,” Jones says. “If you take pride in how you look, you probably take pride in the work you do. If your outfits are thrown-together or dated, you may be reckless with details and not up on the latest in your profession.”
If you’re ready to give up your office hoodie, but aren’t sure what to replace it with, Jones offers these tips:
Get a navy blue or gray blazer or suit coat: Solid colors are best, although pinstripes are fine, too. Get the best material you can afford. If wearing a jacket all day doesn’t fit with your workplace vibe, keep one in your office or cubicle to have handy just in case. Whether it’s a surprise visit from a client or an unexpected meeting with the CEO, slipping on a jacket is an easy way to make a good impression.
• Watch your feet: Invest in a good pair of lace-up shoes -- brown, black or, better yet, both. (The color should complement your trousers and match your belt.) Avoid square-toed shoes -- they’re dated. Be sure your shoes are polished, and replace the heels when they get run down, particularly if you’re going on a job interview or attending an important meeting. Of course, you’ll need socks, too. They should coordinate with the color of your trousers – and with each other!
• Avoid the peacock effect: Your shirt should be a solid color – no patterns and no hot pinks. Be sure it’s pressed. An undershirt is a must; it helps prevent unsightly perspiration stains and unwanted views of underlying body parts. If you’re not wearing a tie and leaving the top button or two undone, make sure the T-shirt collar is not visible at your throat. If you’re wearing a coat, about a half-inch of shirt cuff should be visible at your wrist.
• Flatter your face with a V-neck:  A good-quality gray, V-neck pullover sweater worn over a blue dress shirt is a great look for business casual. The bottom of the sweater should stop at your belt line.

“You’ll be amazed at how much more seriously people take you when you look the part,” Jones says.
“The best thing is, dressing well makes you stand taller and feel more confident. That’s really a winning look.”

National Absinthe Day Beauty

Absinthe, the mythical, highly coveted drink famous for its stimulating and exhilarating qualities, long unavailable in the United States, makes its debut in The Body Shop Absinthe Hand range. Yes, you heard right – Absinthe in a hand cream! And, coincidentally, the launch comes right before “National Absinthe Day” celebrated on Tuesday, March 5th.

B29BA3A8-3170-4F18-B016-F75C2256CC89The Body Shop Absinthe Purifying Hand Care range is infused with refreshing botanical, soothing and moisturizing ingredients. The most intriguing element of this new line is absinthe extract, often called wormwood and named for the shrub from which it is distilled. When used in an alcoholic beverage, absinthe gives the drink a distinctive emerald color and taste.

When used in The Body Shop's products the result is a mesmerizing and odor-fighting fragrance that leaves the hands smelling as good as they feel.

All products in the range are triclosan–free and are suitable for all skin types, so everyone can become entranced by the purifying feel of absinthe.

If this isn’t enough reason to love the Absinthe Purifying Hand Care range, it also contains Community Fair Trade shea butter from Ghana. Women hand-harvest shea nuts, dry them in the sun and crack them to extract the kernels. These are then roasted and ground into a paste to make the butter. The Body Shop trade with the Tungteiya Women’s Shea Butter Association has funded three medical centers and 10 nursery schools, so what is not to love?


For the spirited, A Taste of Heaven Candle, $85, lives up to its name. Created by Kilian Hennessy, heir to the Hennessy cognac family, the notes of absinthe verte juxtapose the freshness of lavender from southern France with the warmth of Bourbon vanilla. Revel in the sensory heights of green absinthe, nectar, and musk of poets whose bittersweet nature embraces complete olfactory harmony.

Known as the green fairy or l’atroce sorcière, absinthe has long captured the imagination with its seductive air of danger. Enter L'Artisan Parfumeur Fou D'Absinthe, $165. This vivacious scent combines the intoxicating aroma of absinthe and warm woods. The perfume is comprised of absinthe, four-spices alcohol, patchouli and pine needles. 

Absinthe lovers have a reason to celebrate their excitement of absinthe in another form: Estée Lauder Absinthe, $20. The famed beauty line carries a chic green nail polish, appropriately named, Absinthe. The polish is super glossy, fast-drying, and doesn't chip. 

Spring 2013 Menswear Essentials from @Reiss

Reiss Men

Last week I featured some of my faves for Women from Reiss. It wouldn’t be right to leave the guys out! Guys, here’s what you need to transition from winter 2012 to spring 2013.

Top menswear picks from Reiss:

1. Norton: The Leather Jacket- Slim fit and in super soft leather, wear this piece with black skinny jeans, a white tee and dark leather boots. Add a chunky knitted scarf on those colder days.

2. Slimpt: The Slouchy Knit- This slouchy knit manages to be both comfortable and chic. Go up a size and wear it with some skinny light-coloured jeans, a patterned sock and leather loafers.

3. Fairline: The Classic Blazer- Style this versatile navy blazer with coloured chinos and a basic tee or invest in the matching trousers to make a complete suit.

4. Shogun: The Herringbone Shirt- Wear this herringbone weaved shirt buttoned to the top, collar pin in place and without a tie. Complete the look with a navy blazer, stone-coloured chinos and honey-coloured suede monk shoes.

5. Dodge: The Off-Duty Jeans- This is a great wash that looks really fresh this season. Team yours with a chunky knit or a white tee and tennis shoe when it warms up.

What to Get for Grandpa this Fathers Day

Grandpa is the one who says "yes" when Mom and Dad say "no." He's always eager to hear from you, whether you're babbling incoherent nonsense as a toddler or consulting him about marital advice as an adult. Ultimately, Grand Dad is your go-to guy for perspective and practical advice, so give him the recognition he deserves this Sunday with a thoughtful gift. Consider these nine unique ideas to make this Father's Day one your grandpa will always remember.

1. Photo Book Grandparents love updated photos of their growing families, but gifting portraits year after year can get boring for both parties. Amp up the photo offering with a themed photo book featuring a photographic chronology of your favorite memories with Grandpa, or a collection of your best family candids.

2. Premium Goods My grandpa was a big coffee drinker. When he visited he'd walk to his favorite coffee shop near my house almost every day. For him, a premium bag of coffee beans and a sturdy new mug would be the perfect gift. Consider what your grandpa enjoys doing, eating or reading, and look for the premium version to offer him on Father's Day.

3. Magazine Subscription Is Grandpa an avid angler, history buff or political aficionado? Whatever his "thing," there's a magazine or journal offering the latest news, trends and profiles to keep him up to date. You can often find deals this time of year from subscription aggregators like and even daily -deal sites. Check these resources first before going directly to the publication's website.

4. E-Reader If Grandpa continually has his nose in a book, consider gifting him with an e-reader. Not only will he get access to his favorite books, he can increase the type size on the screen for tired eyes, or opt for audio books for the ultimate relaxation. Deal site is advertising $20 off plus free shipping on the Barnes & Noble Nook when you use your Master Card.

5. Webcam/Skype The best gift of all is your company, and that may be hard to come by if your grandpa lives in another state. Think about purchasing a webcam and offering to install it the next time you're out, along with Skype so you can video call him between visits. This is a great way to stay connected and feel like you see him more often than a few times a year.

6. Smartphone and Tech Session Baby boomer grandparents are a savvy bunch, and they'll likely appreciate the latest smartphone to keep tabs on their grandchildren. Verizon Wireless now offers an $80 prepaid plan for smartphones with unlimited talk and text and 1GB of data. Since there's a lot to learn about these gadgets, set him up with a tech session from a store manager.

7. Movie Tickets There are lots of great movies coming out this summer, and your grandparents might enjoy a few movie nights on you. You can buy gift cards to specific movie theater companies or online ticket sellers like Fandango. Be sure he takes advantage of senior discounts to stretch the card's value and point him to this article from the Miami Herald on other ways to save at the movies.

8. Car Wash/Detailing My grandpa's car was always immaculate, but I know it was harder for him to keep it up as he got older. If this sounds familiar, gift your grandpa with a car wash and detailing package to keep his ride as pristine as he'd like. You can often find daily deals offering this service, so scour Groupon and LivingSocial for deals in his area.

9. Virtual Keyboard Grandpa is pretty tech savvy, but maybe he's been complaining to you about the miniscule size of his tablet or smartphone keyboard. Launch him into the future with the Cube Laser Virtual Keyboard, compatible with iPhones, iPads, smartphones and most laptops. This matchbox-size device projects a full-size keyboard onto any flat surface, offering the convenience of a real keyboard without requiring you to haul one around.

Get Out of the Winter Doldrums

It may be getting colder, darker earlier, and the sky may seem a little grayer than usual, but check out these products & brighten up your life in the dead of winter!

Feel good (by purchasing green) and look good (with a rich crème filled with antioxidants) this winter with JASON C-Effects Pure Natural Crème, $17.95. The crème is luxuriously rich with a soft, cushy texture. It contains Vitamin C, Thioctic Acid, Green Tea and other natural antioxidants to keep your skin line free, spotless, and bright. Apply at night, and wake up to a sunny complexion!
Keep your hair shiny and frizz-free this winter with Solano Plasmium Gel Grip Round Brushes, $21-23. The brushes come in three barrel sizes, and have bristles that are gentle on color-treated hair to help prevent color stripping and breakage. They are also equipped with tourmaline and ionic technology to make hair shiner and smoother, no matter how dull it may be outside.

Put your best face forward with JASON Tea Tree Oil, $14.49. This refreshing oil purifies without over-drying your skin, and makes a great at home toner- just combine in a plastic spray bottle with water! Kills bacteria, without making your skin flaky, and smells refreshing. This organic oil is the perfect pick-me-up to start your day.
Fight the seasonal slump with these revitalizing products and summer will be here sooner than you think!

Jean Dujardin's Grooming Look for the 2012 Oscars

Celebrity hair stylist Louise Moon created Jean Dujardin's dapper look for the 2012 Academy Awards tonight, using Leonor Greyl Haircare and Talika Skincare.

"Jean wanted a natural hair look tonight, so I created a very simple style," said Louise.

After applying Leonor Greyl Mousse au Lotus Volumatrice from roots to ends, Louise quickly blew dry Jean's hair.

She then distributed a tiny amount of Leonor Greyl Huile de Palme throughout for added gloss. "This makes the hair look alive with a bit of shine and volume without overpowering him," she explained.

To complete the look Moon sprayed Leonor Greyl’s Laque Souple light hairspray, perfect for fine hair.

To ensure Jean looked bright-eyed and ready for his big night, Louise applied Talika’s Eye Therapy Patches, which help to minimize dark circles and puffiness.

After removing the patches, she ran the Talika Skin Retouch Eye Contour wand beneath both eyes for added rejuvenation. (Coming out soon in the US).