Lane Bryant hosted their first ever designer runway show to
showcase the retailer's collaboration with Isabel & Ruben Toledo.
took place at the iconic Seagram Building, located in New York City. EverSoPopular was among on the list along with editors
from the nation's top publications and
The collection was designed
based on an ideal held by Isabel, that when a person feels great in what they
are wearing, they become unstoppable.
Portions of both the Spring & Fall collection were shown. Models walked
the runway in sheath dresses and coats adorned in Isabel's signature patterns,
tunics, and expertly draped cocktail dresses.
Designs were presented in black,
white, hues of gold and soft grey. Pieces were color blocked and complimented
with hints of patterns displayed through the entire collection.
designer and tailor extraordinaire famously dressed First Lady Michelle Obama
for the President's first inauguration. Her design for the First Lady was such a
success, Isabel knew she had to integrate the coat and dress into this
collection for Lane Bryant.
Isabel Toledo says, "Dressing a Lane Bryant customer
was not any different than dressing my own customers because I have women of all
sizes that wear Isabel Toledo."
Isabel Toledo approaches the design process as a combination of engineering
and poetry. She says, "All that experimentation, at one point you want to see it
in a big way," adding, "to be able to apply everything I've learned to Lane
Bryant is a dream."
Isabel's spring collection for Lane Bryant is currently in
stores and available to shop online. Price points range from $60.00 for her
T-shirt design to $178.00 for a trench.