Zoe Saldana Named L’Oréal Paris’ New Spokesperson

Zoe Saldana, epitome of a true Hollywood star, and widely renowned for her role as Neytiri in sci-fi Award-winning blockbuster Avatar, has built her reputation as a versatile and respected international actress by casting eclectic roles with passion. She has also distinguished herself with her singularly feminine look, luminescent gaze, and tall athletic physique. Born in 1978 from a Puerto Rican mother and Dominican father, the fierce beauty emanating a bold persona becomes L’Oréal Paris’ new Spokesperson.

"Zoe astonishes with her audaciousstyle and feline beauty. Attached to her values, unafraid to speak her mind, andconfident in her own skin, she embodies infallible force and asserted femininity.With her toned dancer’s silhouette, magnetic charm and delicate elegance,this spectacular actress is joining the L’Oréal Paris family and we're so proudto welcome this new Woman of Worth," said Cyril Chapuy, Brand Global President.

“Growing up, I was taught to believe that I am capable to do anything a man can do. This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life. As a L’Oréal Paris Spokesperson, being able to say “We’re worth it” means so much to me. I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand,” said Zoe Saldana.

From a young age, Zoe developed a keeninterest in dance performance and later in theater. Her training in both disciplines provedto be fortunate precursors for the start of her professional acting career. Spotted byan agency in 2000, she cast her first role as a headstrong ballet dancer in Center Stage, movie that marked a turning point in hercareer. Immensely talented, she quickly gained the respect and praise from major filmindustry insiders such as Steven Spielberg, J.J. Abrams, and James Cameron. Zoe’s creditsinclude the blockbuster films such as Pirates of the Caribbean (2003), Star Trek (2009) which went on to receive four AcademyAwards nominations, Star Trek Into Darkness (2013) and the highest grossing film in historyAvatar (2009), co-starring Sigourney Weaver and Sam Worthington, which received nineAcademy Awards nominations in 2010, including Best Picture. She continued obtainingengaging roles, as in Olivier Megaton’s action film Colombiana (2011), the highly acclaimed drama by Brian Klugman and Lee SternthalThe Words (2012), Scott Cooper’s Out of The Furnace (2013) with Christian Bale, and Guillaume Canet’s Blood Ties (2013) costarring Marion Cotillard.

Adventurous and physicallyagile, from blue Navi princess in Avatar to stone-cold assassin in Colombiana, Zoe has a steely determination to take up all challengingprojects. As a stunning actress, Zoe has also collaborated with fashion brands and is widelyrecognized for her red carpet bold looks, as well as globally praised as a fashion role model.

In 2014, Zoe Saldana will star in dark comedyInfinitely Polar Bear, the MARVEL sci-fi film Guardians of the Galaxy, and she is currentlyshooting in Paris for NBC’s Rosemary’s Baby, the new mini-series adapted from the Ira Levinnovel. She will also reprise the role of Neytiri in the Avatar sequels and of Nyota Uhura in Startrek 3.

Zoe works with Haiti relief Fund FINCA,providing financial services to lowest-income entrepreneurs, and is involved in autismawareness initiatives.

As the new L’Oréal Paris’s Spokesperson, ZoeSaldana joins Julianne Moore, Freida Pinto, Eva Longoria, Blake Lively, Lara Stone, RyanReynolds, Laetitia Casta and Jane Fonda.