Last Friday in Miami, the face of bebe Nina Agdal kicked off the brand’s sunglass launch and spring campaign at the bebe store in South Beach. The Sports Illustrated cover girl signed autographs for fans (who lined up around the block to meet her) and modeled the brand new eyewear collection.
For spring/summer 2014, bebe is introducing a sun collection of eyewear that revitalizes timeless shapes and offers new interpretations on the classics. Punctuated colors and mirrored lenses are incorporated into signature aviators, full volume glam shapes are subdued with marbled tortoises with understated hues, and the play on plastic vs. metal is prevalent within each release.
Nina was joined by the brand’s CEO Steve Birkhold, Jeaninne Howard, and Real Housewives of Miami Adriana De Moura, Alexia Echevarria & Marysol Patton.
“bebe is a lifestyle brand, and aside from our apparel, non-apparel is a big part of our business,” says Steve Birkhold, CEO. “Launching sunglasses was a natural next step in expanding our accessories collection and rounding out our girls’ lifestyle needs. We wanted to create a collection that revitalizes timeless shapes and offers new interpretations on the classics – something that our bebe girl can have some fun with.”