Blog

The Future of Fashion is Here: Machine-Washable Fashion by Tracy Reese

Best known for her designs as seen on Michelle Obama, and most recently, Kerry Washington ( as Michelle Obama on SNL), Tracy Reese has created a Tide Pods inspired collection of washable fabric that is fashionable.

Just check out the sketches from her proposed washable fabric line, which are live on visit www.Pinterest.com/Tide for the public to vote and re-pin. The most pinned look will hit the runway during NYFW so be sure to  and pin your favorite look!

TracyReeseSketches

 

The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the continuing demand for washable garments and increased consumer appetite for designer fashions.  In parallel, the program aims to educate and inform the fashion industry about the benefits and possibilities of creating more designer fashions using machine-washable fabrics.

Tracy Reese“As a designer, it is very important to me to create garments for real women, in fact it’s something I take a lot of pride in,” says Tracy Reese. “And real women do laundry, so it only made sense for me to extend that consideration to how they care for my pieces. As I learned more about Tide Pods and the comprehensive research and development that goes into ensuring their performance, I was inspired to rethink the idea of washable in my own designs. I have come to believe that just because a garment is made from washable fabrics doesn’t mean it has to sacrifice anything in terms of design.”

Earlier this year, Tracy along with CFDA CEO Steven Kolb visited the Procter & Gamble research facilities to get an in-depth look at garment care process and the innovations behind such products as Tide Pods. Tide Pods, the three-chambered single-dose laundry detergent that cleans, brightens and fight stains, are the answer to caring for washable garments at home thanks to outstanding cleaning power and consistent results in every wash. They were designed, after over eight years of consumer research, to make the laundry process simpler and less time-consuming.

“We are thrilled to be working with Tracy because we know that her consumers are our consumers,” says Karen Klei Schlosser, Associate Marketing Director, P&G North American Fabric Care. “She shares Tide’s interest in making the care and preservation of designer garments easier than ever before. Not to mention, her aesthetic shares a sensibility with the bright, colorful results you can achieve with Tide Pods!”

The Tide Pods®-inspired washable looks will be available for purchase along with the rest of Tracy’s collection in Fall 2014 at Tracy Reese stores and online at TracyReese.com. Those who purchase a washable piece from Tracy’s boutique in New York or online via TracyReese.com will also receive a free one-count sample of Tide Pods® to use when caring for the garment at home

About Tracy Reese

Established in 1998, designer Tracy Reese launched her eponymous collection of ultra-feminine silhouettes with a beautiful use of print and color, followed by the bohemian, ethnic-inspired plenty by Tracy Reese collection, later that year. Reese’s eye for detail and extensive knowledge of color pours into her collections with art-inspired prints, modern textures and an array of fabrics, consistently creating timeless, wearable looks. Reese opened her first Flagship Boutique in 2006 in Manhattan’s Meatpacking District, and her first international store in Tokyo in 2011 at Japan’s famed Omotesando Hills shopping center. A board member of the CFDA, Reese has collaborated with brands including Keds, Sally Hansen, Starbucks, Hue and many more. Tracy Reese and plenty by Tracy Reese are sold in high-end boutiques and department stores nationwide and throughout Europe and Asia.