Sneak Peek: Birchbox Comes To Life During New York Fashion Week

Starting today, Birchbox is opening Birchbox Local to the public for a limited time. Customers will be able to experience exclusive services, build their own Birchboxes, shop for prestige products and more.

Last year Birchbox created their first-ever New York Fashion Week activation with the Birchbox Sample Stop press lounge, and this year they’re at it again with Birchbox Local, now expanded to two floors to maximize the Birchbox experience. Situated in Chelsea Market conveniently located directly across the street from MILK Studios.

Birchbox Co-founders Hayley Barna and Katia Beauchamp I was one of the lucky journalists invited to stop by to meet Hayley Barna and Katia Beauchamp. I got build my own Birchbox, while filling up on candy and refreshments, charging my devices, and enjoying services before jumping in the photo booth to capture the moment. Sponsors include Intel, Resource Water, Pilot Pens and Chobani.

Check out some of the coolness I experienced inside:

Birchbox New York Fashion Week ChobaniFirst stop: Nom nom time with Chobani, they made yogurt fancy!

Birchbox New York Fashion Week SmashboxMakeup touch-up by Javier (side note Javier used to do makeup for Wendy Williams). He showed me fabulous classic products from Smashbox and a preview of some new products too!

LeAura Beauty Birchbox New York Fashion Week LatinaNext, I queued up to make my own Birchbox. Had a selfie photoshoot while waiting!

Now its your turn. Starting September 12th Birchbox Local will open to the public. Customers can book makeup, hair and nail services, purchase and build their own Birchbox at the sample wall, and buy full-sized product from prestige brands such as Color Club, Stila, Oribe, Caudalie and Jouer.

How: To book services, visit

Birchbox Beauty and Hair Sessions at New York Fashion Week

Reservations will be secured for $15, and include a $15 voucher that is redeemable towards a ‘Build Your Own Birchbox’ or full-size retail products (in-store only).


Birchbox Local: 459 W 15th St. (between 9th & 10th Avenues) – street entrance

Birchbox Local

459 W 15th St. (between 9th & 10th Avenues) – street entrance

Open to the Public:

Make Your Own Birchbox at New York Fashion Week

Thursday, September 12th – Monday, September 16th

Thursday: 10am-6pm

Friday: 10am-8pm

Saturday: 10am-9pm

Sunday: 10am-8pm

Monday: 10am-8pm

For more visit