P&G is set to take over the Big Apple with a Star-Studded, Action Packed Day of Events in NYC

P&G is staging a massive sampling event in New York City on June 19, 9am-6pm, distributing more than 40,000 products throughout the day under more than 25 of its brands, including Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze, Scope, Iams and Crest.

Beauty Gals: Be sure to join us as we will be stopping by Times Square to check out what’s new from Cover Girl.


PgProcter & Gamble (P&G) in partnership with celebrity ambassadors: Vanessa Lachey, Jordana Brewster (Fast & Furious) Laz Alonso (Deception), Hakeem Nicks (NY Giant) & Val Chmerkovskiy (Dancing with the Stars) Will Kick-Off and Host Series of Activations throughout the Day. The goal is to share the power of its Everyday Effect program by hosting the largest consumer event in its 175-year history, featuring some of its most-loved consumer brands. Pop-up surprises from Harlem to NYU will highlight how P&G helps New Yorkers make everyday life better, including: Scope mouthwash outside coffee shops, Febreze car clips for taxis, free beauty touch ups and male grooming stations, and surprise, special deliveries for new moms at local hospitals!



• More than 40,000 free products will be given away throughout the day
• Follow live at: Facebook (, Twitter (#EverydayEffect) and
• More than 25 P&G brands, including: Duracell, Puffs, Iams, Cover Girl, Charmin, Swiffer, Gillette, Old Spice, and Crest, among others.

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