Not So Secret Ingredient: Soy

We all know nature has the power to make life beautiful – ingredients with oat and soy soothe, heal, and even transform you.

With the change of the each season I like to revaluate my skincare. My skin has been more sensitive than usual this season. I love my fancy products but sometimes those active anti-aging ingredients are a little too aggressive. In the spirit of spring cleaning I sought out some active yet gentle ingredients and was lead to Aveeno.


First stop, face wash: Aveeno Positively Radiant Brightening Cleanser.

Traditional Chinese medicine has used soy for thousands of years to reduce the appearance of blotchiness and discoloration. The benefits are that soy transforms dull, uneven skin into brighter, more radiant skin.

Aveeno scientists devised a way to process soybeans that retains the integrity of the proteins to provide immediate and long-term skin benefits. This brightening cleanser, with moisture-rich Active Naturals Total Soy Complex, helps improve skin tone, texture and clarity and it lifts away dirt, oil and makeup without over-drying. 

Next up: All-in-one: Aveeno Positively Radiant Tinted Moisturizer Broad Spectrum SPF 30

We’re all busy, we should expect a lot from the products we use. These tinted moisturizers deliver! Clinically shown to improve:
- Tone
- Texture
- Brown Spots
- Dullness
- Blotchiness

Available in shades for fair to light or medium skin tones the combination of exclusive Active Naturals Total Soy Complex with natural light-reflecting minerals instantly give you sheer coverage while evening skin tone and blending away imperfections.

Easily go from cleansed to hydrated. The formula provides instant, sheer coverage while evening tone and texture. The coverage is natural-looking that lets your radiance shine through.

Want to learn more? Join Aveeno’s Twitter Party on Monday, April 22nd,

This post has been created in collaboration with Latina Bloggers Connect and Aveeno. 

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