Spring into Beauty with Sonia Kashuk’s Limited Edition Collections Inspired by Moroccan Travels @Target

Lipstick Sonia Kashuk Studio 2013

Recently we scored an invite to preview the Sonia Kashuk spring 2013 collection at her downtown NYC studio. (yes, we peaked around!)

This season’s collection was Influenced by her global travels, Sonia Kashuk drew inspiration for the spring 2013 Limited Edition Collection from the breathtaking scenery and vibrant culture of Morocco to create products featuring bright, rich textures, natural materials and vivid prints.

Sonia Kashuk Studio 2013

I spy…a wall of supermodels! Just a few famous faces Sonia has worked with recognize any?

Sonia Kashuk & Me

Sonia brings exotic luxury into her line, combining Moroccan-inspired motifs with her signature makeup formulas for this highly coveted collection. The tribal-themed makeup brushes, multi-tasking palettes, mini nail shades with brushes, and bright travel hair brush sets make it easy to jet set in style. We want all of it! 

Sonia and I got ‘in frame’ and posed for some photos. I noticed we were mani-twins, we were both rocking a bright coral! Next, I asked Sonia to share some of her faves for this season:

Sonia shows us the ‘Kiss on the Cheek’ Lip and Cheek Palette, $14.99. “It gives your look a burst of color,” says Sonia. This palette of four juicy, sheer brights, formulated for both lips and cheeks. The gel-like blends will awaken your complexion with a dewy, luminous finish and add sticky-free shine to your lips; giving you a fast, easy approach to summer beauty. The signature creamy yet sheer formula increases hyaluronic acid content and moisturizes skin to help preserve skin’s elasticity. The must-have palette includes four long-lasting pink, coral and berry shades to add a natural flush and keep your face and lips looking and feeling vibrant all season long. 


Being kind of obsessed with brushes, I loved this next one. Sonia revealed the ‘Native Beauty’ 4-Piece Brush Set’ priced at $16.99. Packaged in a chic raffia tribal case the travel brush set easily fits in your bag or clutch, making it a must-have for any night out on the town. The set includes a synthetic domed powder brush, eye shadow brush, angled fluffy eye shadow brush and synthetic pointed eyeliner/lip brush with full size brush heads that are ultra-portable, making touch up’s easy on any excursion. 


‘Brush with Fame’ Hair Brush Set priced $24.99 is Sonia’s signature award-winning hair brush. Now available in a set of two for picture perfect hair at home and on-the-go. The set includes full size and travel size brushes in a pretty plum and vibrant orange, perfect for adding color to your hair care arsenal and offered at an incredible price point. The natural boar and heat resistant nylon bristles distribute hair’s natural oils to impart gorgeous shine while the ergonomically correct shaped handle sits comfortably in your hand for easy styling and a non-slip grip.

See more of Sonia’s picks and our favorites for the season below:


‘Moroccan Dunes Eye Palette’ at $16.99 is a gorgeous quad of shimmer chrome-inspired eye shadows. The universally flattering palette includes precious metal hues of burnished brown, metallic mauve, prismatic pink and rose gold to illuminate the eyes with sophisticated color and subtle sheen. The revolutionary hybrid formula combines the best features of baked, powder, cream, and liquid eye shadow textures to deliver long-lasting, buildable color that applies evenly and blends flawlessly.


‘State of the Art’ Nail Set in By the Sea, $12.99. Create must-have manis all season long with Sonia’s new ocean-inspired Nail Colours, complete with mini nail brushes. Sonia’s award-winning, 3-free formula delivers rich color and a chip-resistant, high-shine finish.

Paired to perfection, the beachy new nail hues and mini brushes make it easy to create of the moment nail art – so get creative, it’s your turn to be the artist! Includes mint green Fairy Princess, aqua Contessa, and cobalt blue.


‘Part of the Tribe’ 6-Piece Brush Set, $24.99. Sonia created this stylish six-piece brush set with chic brown and white tribal printed handles. The woven zip-around case doubles as a clutch and features luxe details with a beaded zipper pull. The stylish set includes a domed powder brush, synthetic angled foundation/concealer brush, duo fiber blending brush, eye shadow brush, definition brush and lash/brow groomer to expertly achieve a flawless finish. 

Here are some of our faves:

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