Mercedes-Benz Fashion Week is officially underway and to kick-off the week long fashion fest, title sponsor Mercedes-Benz, is recognizing a group of designers and insiders through its Fashion Plates initiative to benefit amfAR, The Foundation for AIDS Research, which Mercedes-Benz Fashion Week is a proud supporter.
A group of over 30 designers and front row fashion influencers are participating in the Fashion Plates initiative this season and stretching their creativity in a direction beyond dressing to impress. They created custom license plates showing off their fashion forward thinking, which are on display within the lobby of Mercedes-Benz Fashion Week at Lincoln Center from February 7-14, 2013.
The Mercedes-Benz Fashion Plates initiative reveals unique personal tidbits for many key personalities within the fashion community. The list includes top designers showing at Mercedes-Benz Fashion Week such as Anna Sui, Badgley Mischka, Betsey Johnson, Carmen Marc Valvo and Jenny Packham to key influencers including Karlie Kloss, Derek Blasberg and Danielle Nachmani.
The all-new 2014 CLA-Class, making its Mercedes-Benz Fashion Week debut, also received its own Fashion Plate: “RDY2WEAR”. The CLA-Class, designed as a four-door style rebel, is set to establish a new entry segment within Mercedes-Benz and will be on center stage throughout the week inspiring go-to fashion-forward looks for every day wear.
Mercedes-Benz Facebook Fans can get in on the action. Follow us to participate in the Mercedes-Benz Fashion Plate Scramble. Fashion plates will be posted to www.facebook.com/MercedesBenzUSA with the original word sequence scrambled with clues to whose plate it is. The first 100 winners to identify the plate correctly will receive the Mercedes-Benz Fashion Plate CAR2URE featured on the SLS AMG Black Series.
For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visit: http://newyork.mbfashionweek.com.