Timo Weiland Fall 2012: The Mark of the St. Mark’s Youth

L’Oréal Professionnel Master Session Artist, Joseph DiMaggio, created the hairstyles for the TIMO WEILAND Fall 2012 runway collection at New York Fashion Week.
I caught up with L’Oréal Professionnel Master Session Artist, Joseph DiMaggio. DiMaggio created hairstyles for the women and men (over 30 models) for Timo Weiland's show.

The Timo Weiland Fall 2012 collection chronicled what the designer refer to as an “orbital romance” discovered at St. Mark’s Place in New York City’s East Village when downtown was a haven for artists, musicians, as well as stargazers.  
Known for their casual elegant designs for men and women, designers Timo Weiland and Alan Eckstein stayed true to their design philosophy but with a darker color palette and sophisticated silhouettes for the fall. Channeling the vibe of this downtown neighborhood, the hair brought the entire look together.
 Created by DiMaggio and his team, the hair on the runway reflected the attitude of pre-rave post-punk era youth, with styles that were expertly textured, yet seemed effortlessly done. 
Both female and male models sported hair of varying lengths which was prepped with a variety of L’Oréal Professionnel Texture Expert and Homme products, then roughed up to create volume.  The final touch for the female look was a low pony tied with a thin black cord.  To create this look for women, DiMaggio sprayed the NEW L’Oréal Professionnel Fresh Dust ($19.00 / 3.4 oz.) dry shampoo throughout hair to add volume and texture then pulled hair back into a low loose ponytail. 
For a textured and roughed-up look for men DiMaggio, utilized a variation of L'Oréal Professionnel Homme Clay ($18.00 / 1.7 oz.), L'Oréal Professionnel Homme Mat ($18.00 / 2.7 oz.), and L'Oréal Professionnel Homme Strong ($17.00 / 5.0 oz.), to add texture to the men’s hair, for a lived-in look.
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*Photos: Jesse Fiorino