According to a nationwide survey commissioned by Van Heusen and GQ men need and desire for help with their style. While 85% of the men surveyed think they have style, they also recognize that they could benefit from some help selecting clothes that are up to date and in fashion. Conversely, the women surveyed believe that the majority of American men don’t have a sense of style commenting that baggy pants and shirts were the two biggest style mistakes that men make.
So to gets guys to go from “Schlub to Swagger” the Van Heusen Institute of Style is challenging men to visit www.vanheusen.com and show their transformation by submitting before and after photos. A panel, including campaign ambassadors and Pro Football Hall of Famers Steve Young, Jerry Rice and newcomer Deion Sanders, and style experts from Van Heusen, GQ, and ESPN The Magazine, will select the best entry and award the ultimate sports fan experience. The winner and four friends will fly in a G4 to Indianapolis; attend the hottest parties; experience a complete style makeover; and sit in a suite to watch Super Bowl XLVI with Steve, Jerry and Deion.