Sofia Vergara named newest CoverGirl

Sofia Vergara joins a new modern family: she just signed her first beauty contract with COVERGIRL and announced it herself on Twitter and Facebook live from the set. 

This is the 1st time ever in the beauty industry that a Cosmetics spokesperson is exclusively announced through Twitter using social media.
Check out Sofia’s tweet!

The Emmy nominated actress and mother is currently shooting her first advertising campaign for the cosmetics giant. The ads are scheduled to debut in January 2012 and Vergara will be representing  some innovative new additions to the COVERGIRL product line-up.

I have loved playing with makeup ever since I was a little girl," said Sofia Vergara. “And now, I am so honored to join the line up of extraordinary women that are and have been COVERGIRLs, and to be a part of a brand that is so committed to helping women look and feel beautiful."