The GreenShows Ecolux Pop-up Shop Launch at Bloomingdale's Soho, April 20-23

Trend Watch: Spring blossomed on Broadway with the opening of The GreenShows Spring Ecolux Designer Pop-up Shop on the fifth level of Bloomingdale's SOHO with an exclusive reception on Tuesday, April 19 and an unveiling of a new window display in celebration of Earth Day.

Attendees included Bravo's The Fashion Show winner Jeffrey Williams, Real Housewives of New York's Alex McCordKell on Earth's Kelly Cutrone, and the ten up-and-coming designers: Samantha Pleet, Suzanne Rae, Ajna Collection, Robin Brouillette, H. Fredriksson, Artists and Revolutionaries, The Battalion,  STUDY by Tara St James, The Sway, and Sprout, who are all featured in the pop-up shop.

The designers will sell selections from their sustainably produced Spring/Summer collections beginning Wednesday, April 20 through Saturday, April 23, with scheduled personal appearances each day from 4-7pm. Bloomingdale’s SOHO is located at 504 Broadway, NYC (between Spring and Broome Streets). For a complete schedule, visit