Recently I was invited to celebrate a new launch from ZEISS Vision. Just in time for spring, ZEISS Vision technology called UV Protect. As someone who wears prescription eyewear (both glasses and contact lenses) this piqued my interest.
You may not have heard of ZEISS—but you’re definitely familiar with some of their past innovations. Since 1890, ZEISS has created some of the most important optical innovations of our time—the first surgical tool for laser eye surgery, the first progressive eyeglass lenses, the first digital scanning electron microscope and more. ZEISS is also responsible for creating the camera lenses that were used during the Apollo missions that captured the first-ever photos from the moon landing, and continues to be highly regarded among professional photographers.
To celebrate their biggest innovation in many years, ZEISS hosted a launch party in New York City at the historic Intrepid Sea, Air and Space Museum.
The big take away from Zeiss’ new product, UVProtect Technology is about protection and prevention. Sun damage can cause irreversible damage to eyes, eyelids and the skin around the eyes. This is something we all need to be aware of since two-thirds of Americans wear eyeglasses regularly, and many forgetting to wear their sunglasses! UVProtect can prevent accelerated aging, cancers and cataracts. This new technology is designed to protect human eyes from 40 percent of the exposure to harmful UV rays and will be the first time that 100% UV protection will be available in a clear eyeglass lens – a level of protection most consumers believe was already accounted for. Even for people who don’t have vision prescriptions or the need for eyeglasses, UV rays can cause irreversible damage in the form of photoaging on eyelids and the sensitive undereye area, so it’s still helpful to be wearing some form of vision protection on these areas where you wouldn’t want to apply sunscreen.
The particularly intriguing part of this new technology launch is that ZEISS will be adding it to all of its eyeglass lenses and won’t be patenting the product, as the company wants this new innovation to be widely adopted by the eyewear industry.
I was so excited to learn about the level of clarity and protection with UVProtect. I took their Vision Profile Quiz https://myvisionprofile.zeiss.com/ and then I scheduled an eye exam with an optometrist to give me a check up on my vision prescription and discuss what might work best for my eyes. I’d also like to share that UV is a huge issue. Even if you don’t typically wear eyeglasses because you don’t have vision issues, you can benefit from clear lens glasses to protect you from UV rays and blue light from computer/phone screens (which also helps prevent pesky under-eye wrinkles!). Learn more here: www.zeiss.com/UVProtect
This post was kindly brought to you by ZEISS.