Indie Beauty: Why Milk Makeup Went Vegan

Milk Beauty is now 100% vegan! Why is that important? “There is no animal product or byproduct that doesn’t have a safe natural or synthetic alternative,” explains co-founder and COO Dianna Ruth. The brand has also been cruelty-free since day one.

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Because the world throws a lot at you, including tons of gross toxins, Milk Makeup strives to be clean. What does that mean? Clean beauty products are devoid of ingredients like parabens, sulfates, SLS, SLES, formaldehyde, mineral oil, or talc. These ingredients are questionable for your health and have no place on your face. 

"When we started Milk Makeup, we all had young kids, which makes you hyper-aware of all the toxicity in the world. We wanted to use healthy ingredients that we felt great about, especially if our kids got their hands on the products,” says Co-Founder and Creative Director Georgie Greville on creating the brand with COO Dianna Ruth and Co-Founder Zanna Roberts Rassi.  

Here are some of our favorites from Milk Makeup!