This March, in honor of its commitment to women's health, Kiehl's Since 1851, the New York-based purveyor of fine quality skin and hair care, has donated $50,000 to Bright Pink, the national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women.
100% of Kiehl's net profits, up to $25,000 from the sale of the Limited Edition Butterstick Lip Treatment Duo will benefit Bright Pink for breast health education programs. In October, Kiehl's will offer an incremental $25,000 donation via a social media campaign, in honor of Breast Cancer Awareness Month.
"Bright Pink is a perfect partner for Kiehl's because not only do they represent a cause we feel strongly about, women's health, but also because they encourage young women to move from awareness to action and empowerment," says Chris Salgardo, President, Kiehl's USA. "Breast cancer is a devastating disease that affects people every day of the year, so we're so glad that we can make noise outside the traditional time of the year the general public focuses on it."
"We're honored to partner with Kiehl's to bring more attention to the state of breast and ovarian health in this country," says Lindsay Avner, Founder and CEO of Bright Pink. "Bright Pink strives to equip all women with the tools to be proactive with their health, to either prevent breast and ovarian cancer entirely or detect it early when it is most treatable. Kiehl's commitment to the health of their customers is wonderful, and we look forward to making life-saving impact together."
The Limited Edition Butterstick Lip Treatment Duo unites Untinted and Simply Rose shades in one carton, allowing customers to keep one while giving one to a loved one, reminding them of the importance of education and early detection of breast cancer.
Kiehl's Butterstick Lip Treatment is a supremely hydrating and smoothing balm offering up to 12 hours of hydration for chapped lips. The formulas include broad spectrum SPF 25 sunscreen, providing protection from UV rays that's essential to keeping lips looking youthful and supple. Its creamy texture is achieved through a combination of butters and oils, including lemon butter and coconut oil, providing a unique, lightweight, cushiony finish.