Max Factor Returns To The US

Big beauty news!!!

Sold internationally, the Max Factor brand is now coming to the U.S. for a limited time with an exclusive capsule collection including Masterpiece MAX Mascara, Masterpiece High Precision Liquid Eye Liner and two dynamic MaxFactor Lipstick shades.

Mr. Max Factor was a visionary makeup artist who didn’t just create makeup – he invented the word and was the first artist to start his own brand. As the original celebrity makeup artist for the leading screen stars of Hollywood’s first “golden age,” Mr. Factor pioneered the art of making professional makeup available to everyone and inventing a completely new beauty category.

Max Factor is the original master of glamour and now, together with legendary Creative Design Director Pat McGrath, the brand will deliver an edit of essential products designed for a modern take on a classic glamour look: the sexy cat eye paired with a nude lip.

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