Located within the Seaport District being revitalized by The Howard Hughes Corporation®, iPic Fulton Market’s Grand Opening week was held October 7 - 13. The intimate 500-seat, 8-screen state of the art theater has 7.1 channel Dolby sound 4K digital technology, utilizing the best-proportioned screens and harnessing the most advanced 3D technology available.
“We are pleased to welcome Manhattan’s first iPic as the initial anchor to open at the revitalized Seaport District,” said David R. Weinreb, Chief Executive Officer of The Howard Hughes Corporation. “The Seaport's iPic theater will be Manhattan's ultimate cinematic experience as our long-term vision for the district begins coming to life, creating a leading destination for cutting-edge experiences in the city.”
"iPic Theaters at the Fulton Market Building has been five years in the making, and we are thrilled to finally bring our unique moviegoing experience to Manhattan," said Hamid Hashemi, CEO and Founder of iPic Entertainment. “We strive to provide our guests with an uncompromising level of service, in the most comfortable reclining seats encapsulated within their own personal Pods in architecturally unique environments - all at a very affordable price.”
iPic Theaters is playing a pivotal role as part of the Seaport District’s transformation and be among the new offerings that will include the only U.S. location of iconic Italian fashion store 10 Corso Como, a 40,000 square foot food market by Jean-Georges in the restored Tin Building that will rival the world’s most popular food concepts and restaurants by culinary powerhouses Jean-Georges Vongerichten and the Momofuku Group led by David Chang in the new Pier 17® building.
Pier 17 will also be highlighted by a 1.5-acre rooftop that will include a restaurant, outdoor bars and a venue for special events that will become one of the most recognizable entertainment destinations. The rooftop will be programmed year-round, home to a seasonal summer concert series as well as a winter village and a cultural gathering place for New Yorkers and visitors.
iPic's signature affordable luxury experience will start long before guests arrive to the theater. A proprietary iPic Theaters app - available for download via Apple, Android App Store and the Amazon Marketplace - empowers guests to purchase tickets and select their seats and in-theater dining options via their smartphones. Members can access their membership information and receive rewards and special access to advance screenings of movies, along with tracking loyalty benefits earned for every dollar spent.
Revolutionary Patented Seating
iPic Fulton Market will house custom designed iPic patented Seating Pods and Chaise Lounge Seating, and moviegoers can choose from iPic’s two signature seating options, Premium and Premium Plus depending on their desired level of service. Premium seat ticketholders can opt for regular or chaise lounge seats and may purchase food and beverage from iPic Express to carry into the theater and enjoy at their seats. Guests seated in iPic’s Premium Plus seating will enjoy a new level of intimacy in luxury movie watching comfort - full-leg reclining leather seats encapsulated within their own private viewing pod, courtesy pillows, blankets and unlimited popcorn. iPic’s new patented Seating Pods will utilize revolutionary sound-absorbing technology to ensure guests experience the full effect of iPic’s 7.1 channel Dolby digital soundscape during their movie, and will feature built-in cubbyholes for guests to conveniently stash shoes and bags.
Guests seated in Premium Plus seats can pre-order their food at any time prior to their arrival to the theater after purchasing their tickets or can place their order on their phone while seated in the theater. Convenient personal call buttons that summon iPic’s “Ninja” servers to stealthily deliver chef-driven dishes and handcrafted cocktails from the iPic Express kitchen and Bar is a signature feature for guests in Premium Plus seating.
Dining in the Dark
Credited with redefining what we eat and drink at the movies, Chef Sherry Yard, Chief Operating Officer for iPic’s Restaurant Division, is an accomplished chef who has spent her extensive career making a mark on the culinary world. Yard’s exclusive “dining in the dark” menu for iPic will reinvent what New Yorkers have come to expect from traditional movie fare, featuring a chef-driven menu conveniently designed so as not to require a fork and knife, accompanied by a diverse beer, wine and farm-to-glass beverage menu curated by Master Bartender/Advanced Sommelier Adam Seger.
The Tuck Room
Seaport District’s Fulton Market Building will also showcase Adam Seger’s The Tuck Room, a destination drinking + dining den inspired by the city that brought cocktail culture to life. Located on the building’s third floor, The Tuck Room will feature rotating beverage programs, each honoring their own remarkable era in history, while Seger and his ‘Ice DJs’ hand-carve ice from 45-pound blocks to be used in bar offerings.
iPic Artist Installations
iPic Fulton Market takes advantage of the unique architectural features of the building to highlight original artwork by award-winning artists Peter Tunney, Mike Stilkey, Elle, Mr. Never Satisfied, Dasic Fernandez and Joe Iurato.
Membership Has Its Rewards
iPic’s free Purple membership program offers substantial savings on ticket prices throughout the week. iPic Sapphire members receive priority ticket access to blockbuster films, earn points toward iPic Member Reward programs, access to exclusive movie showings and advance screenings prior to public opening along with many other benefits such as free upgrades to Premium Plus seating based on their frequency of visits. To become an iPic member, please visit www.ipicmember.com.
Tickets for iPic Fulton Market at Seaport District NYC will range from $14 - $29 for members, depending on seating option selection and day of the week.
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