Why Glossy is So Flossy – The Low Down on Glossybox

By Jennifer Ross


In the past few years there have been a slew of “beauty boxes” popping up in mailboxes all over the the land. These “goodie bags” require a monthly fee and in return the consumer receives several deluxe sized products of the latest and greatest the industry has to offer. So what makes one box different from the next and most importantly, what makes Glossybox a cut above the rest?

On May 20th I went to a little cocktail soiree in Tribeca for Glossybox. This chic little mixer was fully equipped with a smattering of PR cool kids, an array of beauty industry players, and a good sprinkling of young downtown professionals. I managed to find myself in the middle of a little impromptu Glossybox 101 Crash Course being given by a PR Team Member. She gave me the lowdown on GB and let me know that GB is the only international BB, currently located in 10 countries. Also, Glossy has a team of over 150 scouring the map from New York to Tokyo looking for the “next big thing.” And while they have forged and maintained firm working relationships with many luxe and niche brands alike, they remain in tune with the masses to support their wants and needs via a top notch customer service system. 

After a bit more mingle drink and nibble, I left with my very first Glossybox and very first beauty box in general.  Somehow I managed to resist breaking into my stash before arriving home, but as soon as I got settled in, I dug in. Here is what my first Glossy looked like and a breakdown of the products I received.

Missing from photo - Doucce lipstick bc my mom stole it.

Missing from photo - Doucce lipstick bc my mom stole it.

TEEZ TREND COSMETICS Head Over Heels Nail Lacquer Base Coat - This Dutch cosmetic company promises to protect nails from yellowing while priming them for a sturdy nail job with this multi-purpose base coat.

DOUCCE Mineral Matt Lipstick – Jump on the mineral makeup band wagon with this silky smooth lipstick. Providing long-lasting color and hydration fully equipped with an SPF 10 (most lipsticks have 0) protection, chose from a bevy of colors. Made in NY never hurts either. (especially when you’re a native like myself ;)

CLEARISTA  Retexturizing Gel -  Exfoliate and renew skin’s tone and texture with this gel exfoliate. A nice, gentle alternative to your traditional physical scrubs and chemically based pads that bring you the same results.

GLAMGLOW Powermud Dualcleanse Treatment – GLAMGLOW just upped the anty with their latest avant garde skincare treatment. This “mud to oil” formula deep cleanses and exfoliates by way of a custom four-clay blend for smooth and supple skin.

SEBASTIAN PROFESSIONAL Stylebird 9 – Look no further, for you have found your superstar multi-purpose hairspray. I defy you to find another volumizing, texturizing, flexible styler that provides curl definition, natural shine, and UV protection? By the by – It’s alcohol and paraben free….

All of this goodness for $21 a month?!?! #yesplease