New In NY: JCPenney Hosts Summer Block Party at its Brooklyn Grand Opening

This Saturday, August, 30th. JCPenney celebrates the opening of its first-ever store in Brooklyn with the Coolest Day of Summer Block Party, featuring a carousel, games, arts and crafts, and delicious food from People's Pops, Brooklyn Soda Works, Van Leeuwen, Tacombi and Papaya King. The all-new store location combines brands and attractions customers love – such as Sephora inside JCPenney, Liz Claiborne® and The Original Arizona Jean Co.® – with many new features not found in any other JCPenney store.  Unique features include convenient open-sell footwear zones, a completely redesigned Modern Bride fine jewelry department and an engaging watch experience. 

JCPenney at Gateway Center 
360 Gateway Drive 
Brooklyn, N.Y. 11239 
Saturday, August 30, 2014 
10:00am – 4:00pm