Luxury Beauty For Less: Sonia Kashuk Celebrates 15 Years at Target

Sonia Kashuk and Target have been the power couple of the beauty aisle for 15 years. That’s what we call a pretty impressive relationship.

Back in 1999 the goal was to create an affordable, accessible and oh-so-beautiful collection. Fifteen years later, the line has evolved into a complete lifestyle beauty brand, offering luxury for less and breaking new ground in retail.

LeAura & Sonia at her studio in NYC

To celebrate her milestone anniversary with Target and thank guests for their support, Sonia created a limited-edition collection, available now in Target stores and online at

The special collection brings back fan favorites from throughout the years — the Sonia cosmetic bag in a red and Bordeaux color-blocked design with lux gold zippers, a comprehensive 15-piece professional brush set that includes Sonia’s top-selling brushes, and a 15-piece (catching on to the theme here?) mini nail colour set featuring her award-winning formula in shades for any occasion.

All right, we’ve gushed enough — shop the Sonia Kashuk at Target 15th Anniversary collection available now!