This week I attended a special Birchbox power beauty breakfast with LAQA & Co.! I was one of the Birchbloggers bloggers to attend the Birchbox Soho's first-ever blogger focus group!
Nicole and Gina, co-founders of Brooklyn-based startup LAQA & Co. wanted to make life easier for the girl on-the-go.
Their first product, a pen containing high-gloss nail polish, allows users to manage their manicures anywhere (even on rollicking NYC subways!); their second product, a jumbo lip gloss pencil in a range of fresh-looking shades, requires no sharpener.
Aside from their pigmented lip colors and playful nail polishes, I especially love their product packaging. They work with emerging artists on the design of all packaging and directly give back a percentage of profits from each sale.
Artists receive valuable exposure and support (including a percentage of profits from each sale), and consumers learn about accessible art and alternative role models.
What do you think of these new nail colors and lippies?