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A Toboggan in Times Square? It’s About To Go Down At Super Bowl Boulevard Engineered by GMC

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For four exciting days, Super Bowl Boulevard Engineered by GMC is the biggest and brightest show on Broadway. Spanning thirteen blocks along one of the world's most famous streets (Broadway between 34th & 47th Streets) the Boulevard is the epicenter for NFL fans during Super Bowl XLVIII celebrating all things football. Fans from all over the world and residents of the region will stop by to engage with the NFL, the New York/New Jersey Host Committee and the League's broadcasting partners and sponsors.

Critics agree that Boulevard serves as a remarkable opening act to what surely will be "the COOLEST game in history."

To register for a FREE Super Bowl Boulevard Engineered by GMC badge, click here.

Check out all the events and things to check out in and around the Boulevard.

Main attractions along the Boulevard include:

SUPER BOWL VIRTUAL THEATER

Dates: January 29 - February 1
Time: 5:30 PM nightly and run for 10 minutes every 30 minutes until 9:30PM
Location: Storefront of Macy's in Herald Square (34th Street & Broadway)
This spectacular video show on the façade of the famous Macy's storefront at Herald Square is a visual celebration of football. Shows will begin at 5:30 PM nightly and run for 10 minutes every 30 minutes until 9:30PM. Rain, sleet or Hail Mary, this is the NFL like you've never seen it before!

NFL SHOP AT SUPER BOWL, MACY'S HERALD SQUARE

Dates: Sunday, Jan 17 - Monday, Feb 4
Time: 10AM - 10PM daily
Location: 4th floor of Macy's in Herald Square (34th Street & Broadway)
Come check out the largest NFL Shop at Super Bowl ever! It will have largest assortment of Super Bowl gear including exclusive merchandise, NY/NJ themed product, customizable merchandise, Homegating product, player signings, championship gear, and free giveaways. Macy's Herald Square iconic windows will also feature NFL themed visuals. Please check back for detailed schedule of events.

NFL RUSH ZONE and NFL PLAY 60

Dates: January 29 - February 1
Time: Tented spaces will be open from 12PM - 10PM daily. The NFL PLAY 60 Field experience will be open from 12PM - 5PM daily.
Location: Between 34th & 35th streets
Hey Kids! Step into the animated world of the NFL at the NFL RUSH ZONE Experience in a heated, tented space to learn more about the Guardians who protect the NFL and all 32 teams. Enter the RUSH ZONE! Get in the game with NFL PLAY 60 to show how you can stay active and healthy in any weather on the NFL PLAY 60 Field or explore our heated, tented space to find out how you can join the NFL PLAY 60 movement. For boys & girls ages 6-13.

AUTOGRAPH & CONCERT STAGE

Dates: January 29 - February 1
Time: Autographs: 12PM - 5PM daily; Concerts: 8PM daily
Location: Between 39th & 40th streets
From 12PM - 5PM daily, the autograph stage engineered by GMC offers FREE autographs from some of your favorite NFL stars. At 8PM, the concert stage comes alive with some of the best talent New York has to offer. Throw on an extra layer, embrace the cold and enjoy the show. A list of all NFL players signing on the autograph stage engineered by GMC will be made available by Monday, January 27th. Click here for the list of appearances
Wednesday night - Bacon Brothers
Thursday night - Michael Cavenaugh
Friday night - Café Wha? Band
Saturday night - Blondie
Click here for more information and a list of musical acts and performances

TOBOGGAN RUN ENGINEERED BY GMC

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 40th & 41st streets
At 60 feet tall and 180 feet long, this 8-lane Toboggan Run Engineered by GMC promises a winter memory for adults and kids alike. Tickets are $5 per ride and can be purchased at the ticket kiosks at plaza adjacent to 1095 Avenue of the Americas (Met Life building at the southwest corner of West 42nd Street and the Avenue of the Americas) or at the NFL Shop at Super Bowl in Macy's. All proceeds will benefit MillionTreesNYC. Ticket kiosks are open from 10am-9:30pm ET and are located at plaza adjacent to 1095 Avenue of the Americas (Met Life building at the southwest corner of West 42nd Street and the Avenue of the Americas).

TOBOGGAN RUN HEIGHT REQUIREMENTS:
  • Under 36": Not allowed to ride
  • 36" - 42": Can ride accompanied by an adult
  • 42" or Taller: Must ride alone
ROMAN NUMERALS

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 42nd and 43rd streets
The Super Bowl XLVIII Roman Numerals are the brightest lights on Broadway. At 20 feet tall, they serve as an iconic background and perfect photo opportunity for all NFL fans.

NYC & COMPANY

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Broadway between 43rd and 44th streets
The NYC & Company Welcome Center will feature trained tourism professionals who can provide suggestions on everything from restaurants in the area to must-see sights in NYC's outer boroughs. For all there is to see and do in NYC visit nycgo.com.

VINCE LOMBARDI TROPHY DISPLAY

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 43rd & 44th streets
Football's most prestigious award, the Vince Lombardi Trophy, awaits all fans and provides a rare experience to capture on film and share with friends.

NY / NJ HOST COMPANY PRESENTS

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 35th & 36th streets
A celebration of the host region featuring the "Join the Huddle Tour"” with interactive football activities for fans of all ages and the "Video Park," a dynamic multi-sensory video journey through the host region.

SUPER BOWL BOULEVARD ENGINEERED BY GMC SPONSORS
GMC

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 42nd and 43rd streets
Visit the GMC area to create your own EA SPORTS Madden cover, take a photo with the Super Bowl MVP Trophy & enter for a chance to win a 2015 Yukon.

PAPA JOHN'S

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 37th & 38th streets
Be the first to score a free slice of Papa John's newest pizza creation and check out the '72 Camaro that started it all!

MCDONALD'S

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 46th & 47th streets
McDonald's street teams will be roaming Super Bowl Boulevard providing Premium Roast Coffee to help keep fans warm. Be on the lookout for your McCafé Coffee, courtesy of McDonald's!

NFL EXTRA POINTS KICK

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 45th and 46th streets
Think you have what it takes to kick the ball through the goal posts? Here's your chance! Test your ability to kick an extra point through the NFL uprights.

SNICKERS/ M&Ms

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 41st and 42nd streets
Come by the SNICKERS and M&M's spot for a chocolate treat and some fun football games for all ages!

XBOX ONE

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 36th and 37th streets
The Xbox One Tailgaming Zone brings together the best of everything you love - gaming, entertainment, and football. Get hands-on with the all-in-one entertainment system by playing the hottest new games, and experiencing how the NFL on Xbox One is changing the game.

SAP

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 42nd and 43rd streets
NFL.com Stats Zone with insights by SAP is a high-tech, interactive experience that transports fans into a world of numbers, images and insights about the NFL.

PEPSI / TOSTITOS

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between btw 37th and 38th streets
Experience that magic moment NFL players have as they enter the field on game day. Run through a stadium tunnel, jump onto the field and show your team love by filming an "Are You Fan Enough" video!

BRIDGESTONE

Dates: January 29 - February 1
Time: 12PM - 10PM
Location: Between 38th and 39th streets
Bridgestone salutes those who perform their best when it matters most and engineers their tires to do the same. Visit the Bridgestone CITE trailer for a chance to create your own performance moment.

BROADCAST SETS
  • NFL NETWORK: 41ST & Broadway
  • ESPN: 34TH & Broadway
  • FOX: 46TH & Broadway

NOTE: Super Bowl Boulevard registration is not manditory but is recommended for an enhanced experience.

By registering, you will be entered for a chance to win (2) tickets to Super Bowl XLVIII*. You can re-use your FREE badge multiple days as well, you do not have to re-register if you are coming back! Also, registering online will allow you to pick-up your badge at Super Bowl Boulevard where you can:

  • Take a photo with the Vince Lombardi Trophy!
  • Receive FREE autographs from NFL players! Click here for the list of appearances
  • Kick a field goal through NFL uprights!
  • Visit the broadcast sets of NFL Network, ESPN and FOX!
  • Ride the 60' foot toboggan ($5 per ride donated to MillionTreesNYC)!
  • Visit NFL sponsor displays and receive FREE giveaways!

You will need your unique code in order to receive your Super Bowl Boulevard badge. This will allow you access to all the attractions and allow you to receive photos and videos that you can share with your friends. You can pick up your badge with any one of our NFL Brand Ambassadors located on every corner of every block from 34th to 47th streets on Broadway. You can also pick up your badge at the toboggan ticket sales window located at plaza adjacent to 1095 Avenue of the Americas (Met Life building at the southwest corner of West 42nd Street and the Avenue of the Americas)

You must be 18 or over to register online. Fans may also register on-site at Super Bowl Boulevard with one of the NFL Brand Ambassadors. A parent or legal guardian must register for minors under the age of 18 and may do so either online or on-site.