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Get Sporty with Selena Gomez, @Adidas & @adidasNEOLabel

Selena Gomez launches her first guest designed collection for adidas NEO Label
Selena Gomez has designed her first ever adidas NEO Label fashion collection.

292579Selena, who is already a hugely successful recording artist and actress can now add guest designer to her ever-growing list of talents. Selena has been working closely with the adidas NEO Label design team since 2012 to create the new ‘Rock Chic’ themed collection. Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge.

Selena tells us: “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a rock chic theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”


Designs have been inspired by Selena's love of music and feature iconic styling from the world of rock and roll. Selena's favorite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.

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