I swooned over the dresses at the Stella McCartney Resort 2014 presentation. While backstage, I got up close and personal with the hair. Aveda Global Creative Director Antoinette Beenders styled soft, natural, effortless texture for the Stella McCartney Resort 2014 collection - a perfect complement to the playful, wearable collection full of lemon and pink shades, faux python prints and lauded as the fashion event of the year!
“It is often harder to create a natural, undone look that holds – especially given the humid and rainy weather tonight,” said Beenders. “Stella was looking for an easy, effortless style that needed to withstand the steady rainfall throughout the presentation held outside in a garden under tents. We designed the look by first plumping up the hair with Pure Abundance Style Prep in order to hold the right amount of soft texture that she had in mind for each girl.”
“All models arrived straight from the rainy streets of New York City with a variety of hair conditions and with a few high performance Aveda products, good technique and simple styling, we were able to create a seemingly effortless look for all of them. It’s all about working with your environment.”
Check out how the how-to after the jump…
STEP 1. Prep the hair with Pure Abundance Style Prep for long lasting weightless volume.
STEP 2. Section hair starting from the back and blow-dry product into hair with a large round brush. Create a loose center part.
STEP 5. Finish with a misting of Air Control Hair Spray for a soft, transparent hold.
*TIP* To build body and volume prior to styling, wash and condition hair with Pure Abundance Shampoo and Clay Conditioner.