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Spring/Summer 2013 Runway Hair: Sexy Waves on Alexandre Herchcovitch Models Thanks to @MoroccanOil

Backstage Hair: MADE New York Fashion Week

Alexandre Herchcovitch Spring/Summer 2013

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Hair Design by Antonio Corral Calero, Moroccanoil Artistic

Inspiration

The free-spirited 80’s era of Boy George’s Culture Club.

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M Alexandre Herchcovitch SS 2013-19The Look

Antonio Corral Calero, Moroccanoil Artistic Director, created eye-catching long, loose flowing, and sexy styles that were textured to look as if models “had just got out of bed.” The designs, which highlighted center parts, were strong, edgy and bold.

 

 

 

 

 

 

 

 

 

How The Look Was Created

“I started by applying Moroccanoil Treatment on damp hair to work as a foundation and to make sure all the models had hair that was well-conditioned and healthy looking. Since it is absorbed immediately, I followed with new M Alexandre Herchcovitch SS 2013-20Moroccanoil Volumizing Mousse and new Moroccanoil Root Boost to create texture, lift and volume.M Alexandre Herchcovitch SS 2013-21

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“Next, I blow dried the hair and used my fingers instead of a brush to define, lift, and direct the hair into shapes that were rounder on the sides and more flat on top.”M Alexandre Herchcovitch SS 2013-2

“I sectioned the hair from nape of neck to crown, and used a 1” curling iron to create a natural-looking bent texture. Since I didn’t want curl or wave in the hair, I left the iron in for only a few seconds, just enough to bend the hair and left about 2” of ends free when I wrapped.

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“I parted the hair in the middle, and sprayed each section with Moroccanoil Luminous Hairspray Strong, then rolled each into pincurls at the sides and directed them back - again leaving the ends straight and untouched.

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“After releasing the pincurls, I ran my fingers through the hair and shaped the look. I left more volume and roundness on the sides and made the hair flatter in the area around the center part.

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“ I finished with a misting of Moroccanoil Glimmer Shine Spray to add a healthy-looking shine to the hairand to look dramatic under the lights.”M Alexandre Herchcovitch SS 2013-6

“ I finished with a misting of Moroccanoil Glimmer Shine Spray to add a healthy-looking shine to the hairand to look dramatic under the lights.”

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PHOTO CREDIT:
Alexandre Herchcovitch Spring/Summer 2013 Collection
Hair by Antonio Corral Calero, Moroccanoil Artistic Director
Photos by Stephen Churchill Downes for Moroccanoil