Blog

Dove Sparks National Conversation About Girls’ Self-Esteem

Dove believes beauty should be a source of confidence, not anxiety. Girls are listening – women just need to start the conversation. A simple act, such as starting a conversation about beauty, can make a world of difference. Dove is committed to inspiring all women and girls to reach their full potential. The Dove Movement for Self-Esteem opens up a world of opportunities for women to make a difference.

To learn more visit Dove's initiative 


This Friday, October 5, local members of Girls Scouts of the U.S.A., Girls Inc., and Boys & Girls Clubs of America in a march to Times Square to start a national conversation on girls’ self-esteem. The march kicks off the third annual Dove Self-Esteem Weekend, a nationwide effort to raise awareness for the need to help girls develop a positive relationship with beauty.

Dove research has found that 72 percent of girls feel tremendous pressure to be beautiful and only 11 percent of girls are comfortable using the word beautiful to describe themselves.  The Dove Self-Esteem Weekend aims to spark a national conversation about improving girls’ self-esteem.  “Let’s Talk” is the theme of this year’s Self-Esteem Weekend which embodies Dove’s belief that helping girls build self-esteem starts with a conversation.

The march to Times Square is meant to reflect the experience of moms and mentors who have to break through the noise and distractions to reach girls with a word of encouragement. The brand is unveiling an installation for moms and girls to start talking about beauty and self-esteem.

Everyone has the opportunity to make a difference in a girl’s self-esteem 



·       More than half of girls globally say their mother is their number one female role model.
·       A simple act, such as starting a conversation about beauty, can make a world of difference
·       The Dove Movement for Self-Esteem opens up a world of opportunities for women to make a difference

Dove invites women across the U.S. to participate in the Dove Self-Esteem Weekend, taking place October 5-7 nationwide: Vive Mejor Main Site



      • Girls are listening – women just need to start the conversation
      • Dove partner organizations will host events nationwide
      • Walmart stores will have designated areas within the store where visitors can share a message of encouragement to girls
      • The Kroeger Co. will host a self-esteem event in Cincinnati for local members of Boys & Girls Clubs

Visit Vivemejor.com to access free tools to motivate and inspire a girl in your life


·       Download the “Let’s Talk” Toolkit
o   A discussion guide developed by Dove Global Self-Esteem Ambassador Jess Weiner to help moms and mentors start a conversation on beauty and self-esteem.
·        Dove has reached over 9 million girls with self-esteem programming so far 

      and with your help we can reach our goal of 15 million by 2015

 Visit Dove.com to learn more about our partners Girl Scouts, Girls Inc, and Boys & Girls Clubs of America 

This is a sponsored post in collaboration with Dove and Latina Bloggers Connect