Tracee Ellis Ross has teamed up with SoftSheen-Carson Laboratories, the #1 ethnic haircare brand in the world, to expand the Optimum Salon Haircare line and launch a NEW versatile product collection boasting a unique combination of botanical oils with multiple uses and benefits. The Optimum Salon Haircare Miracle Oil collection includes 6-IN-1 Miracle Oil, Miracle Oil Hair Moisturizer and Miracle Oil Hair Crème.
Industry insiders, including beauty editors from top-tier media outlets and bloggers, attended a launch event, hosted by actress and tastemaker Tracee Elliss Ross at 404 NYC on Thursday, August 23rd. “We continue to make products that will enhance the beauty and health of the hair for a wide variety of hairstyles and textures,” stated Mezei Jefferson, Education Director for SoftSheen-Carson during the presentation. “With the surging use of hair oils, we are extremely proud to introduce our new Miracle Oil Collection to the Optimum Salon Haircare portfolio. Miracle Oil is so diverse and effective it can easily replace up to 6 of your current staple beauty products”.
During the presentation, a video, filmed with Tracee Ellis Ross and celebrity stylist Chuck Amos, was debuted in which Ross expresses her growing frustrations over having a bathroom full of products for her naturally curly hair and feeling overwhelmed with the choices. In the video, Ross gets rid of all of the products she doesn't need, as now there's one product that does everything – Miracle 6-in-1 Oil – saving her time and space! The video also demonstrated the different uses of the Optimum Salon Haircare 6-In-1 Miracle Oil and its natural ingredients.
The Optimum Salon Haircare 6-IN-1 Miracle Oil is infused with 6 natural oils (apricot, argan, avocado, coconut, sunflower and jojoba) to deliver softness, moisture, intense conditioning, miraculous smoothness and everlasting shine. Perfect for relaxed, natural and transitional hair, this lightweight fast-absorbing hair oil improves hair’s elasticity and manageability, locking out humidity for continuous frizz control. In addition to moisturizing and strengthening hair to help prevent breakage, it’s fast-absorbing and delivers no build-up and residue leaving hair, scalp and skin incredibly soft and smooth.
6-IN-1 Miracle Oil: 6 Oils, 6 Uses
Daily Leave-In Conditioner
Moisturizing Scalp Oil
Dry Skin Hydrator
The Optimum Salon Haircare Miracle Oil collection also includes: Optimum Salon haircare Miracle Oil Hair Moisturizer and Optimum Salon Haircare Miracle Oil Hair Crème both featuring amazing benefits. With just a small amount, this lightweight formula infused with Argan and Coconut Oil instantly transforms your hair and scalp, with no greasy build-up!
NEW! Optimum Care Salon Haircare Miracle Oil Hair Moisturizer (SRP $5.99)
•Maintains hair’s natural moisture balance
•For everyday nourishment
•Strengthens hair’s resistance to dryness and breakage
•Protects hair from heat damage
NEW! Optimum Care Salon Haircare Miracle Oil Hair Crème (SRP $5.99)
•Restores Moisture for Dry Hair & Scalp
Please visit Facebook.com/
OptimumSalonHaircare for additional information about the Miracle Oil collection.