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Inside Benefit Cosmetics NYC Boutique

I recently had the pleasure of attending the opening of the Benefit Boutique in Soho.
Benefit is one of my favorite brands because the products that are clever & effective!

I got all decked out in a Versus by Versace dress from Rent The Runway and a big cocktail ring from Lia Sophia to give you the skinny on the new Benefit East Coast Flagship.


Benefit Boutique SoHo: 454 West Broadway (btwn Prince & Houston), NYC
Phone #: 212-769-1111
Theme: Benefit San Francisco Comes to New York City!
Space: 2,000 square feet

The Benefit Boutique Soho will be a hotspot for on-the-spot “make-uppers,” tips & tricks and our famous, instant beauty solutions. Drop in anytime, no appointment necessary, for their world famous 'signature’ brow shaping technique service, plus lash & brow tinting, body & facial waxing, and airbrush tanning. With 8 brow stations, 2 pretty rooms &1 bronzing room—you’re sure to feel instantly gorgeous the moment you walk through the doors…it’s like makeup heaven!
Modern with a nod to the past….where crystal chandeliers meet rosy pink neon.
Step across the sleek tiled floor where suggestions of floral tendrils beckon you…
Cabriolet leg sleek tables replace stuffy make up counters…with plump cozy makeup stools.

Traditional lacquered wainscoting pairs up with hand painted wall paper in pink, white and black.
Gobs of fabulously packaged makeup and fragrance items pour out of lusciously creamy armoires that are light with a dreamy pale pink coloration that makes any girls skin absolutely glow. It's non-stop gorgeous for the city that never sleeps!