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Covet Thy Denim: Levi’s Chambray by Opening Ceremony

Arriving in stores this week, just in time for NY Fashion Week, Levi’s Chambray by Opening Ceremony,  is the latest collaboration marrying Levi's iconic American style with Opening Ceremony’s youthful energy and playful spirit.  The collection includes eight pieces—four silhouettes for men and four for women—all in a colorful array of premium, Japanese chambray and lightweight indigo denim.  Items in the Levi’s Chambray by Opening Ceremony collection range from $175 - $300 and will be available at Levi’s stores and Levi.com, as well as Opening Ceremony stores, OpeningCeremony.com and select boutiques worldwide.  

 

To mark the collection, Levi’s and Opening Ceremony tapped fashion photographer Terry Richardson to shoot the collection.

About the Collaboration :
Fun and unique is the look of Opening Ceremony – the New York–based fashion brand and retail store that is known around the world as arbiters of style. Its founding friends Humberto Leon and Carol Lim have joined our designers to reinvent the cool and classic looks they love from the Levi’s archive.  Levi’s® Chambray by Opening Ceremony is the third collaboration between our two brands.

The collection will be available in the following Levi’s Store locations: Meatpacking, NYC;  Malibu, CA;  San Franciso’s Union Square Flagship location; and on levi.com

Chambray:
Levi’s has been building its iconic work wear shirts out of sturdy cotton chambray for over a century. For this collaboration, we have reinterpreted our “blue color” roots by creating a collection that uses multiple colors of light-weight and buttery-soft premium Japanese chambray in addition to the traditional blue chambray and durable two-by-one denim.