At an exclusive performance by Drake and Trey Songz at the Best Buy Theater in New York City on October 5th, Kodak revealed that international star and multi-Grammy winning artist Rihanna will join the SO KODAK marketing campaign talent roster. Rihanna and Kodak shared the exciting news with the 1,000 fans in attendance via a surprise video that closed out the show.
Rihanna recently shot her upcoming SO KODAK television spot titled “Fashion Shoot” in New York City. She will join artists Drake, Trey Songz and Pitbull as the faces of Kodak’s new campaign promoting KODAK EASYSHARE Digital Cameras. Fans can visit http://www.sokodak.com to more about the campaign.
“I am excited to team up with Kodak on this project. I am an avid fan of photography and love taking pictures, so this was a natural fit for me,” said Rihanna. “Being on tour, traveling around the world, I have so many cool moments that I have captured on my camera.” Rihanna’s upcoming album, “Loud,” will be released on November 16th.
Kodak offers the world’s only digital cameras with 3-step sharing capability. Using Kodak’s unique Share Button, consumers can simultaneously share their pictures to multiple social networks including FACEBOOK, KODAK GALLERY, FLICKR, ORKUT and YOUTUBE, as well as email.
The latest addition to Kodak’s award-winning line of digital cameras, the new KODAK EASYSHARE M590 Digital Camera is the ultimate social networking accessory for people who love to share their pictures. Featuring Kodak’s exclusive Share Button, it’s also the thinnest 5X optical zoom digital camera and boasts a sleek, modern and stylish design. The KODAK EASYSHARE M590 Digital Camera is available for US $199.95 MSRP in silver, red, purple and blue at major retailers and www.Kodak.com.