Old Spice has a ton or new products to keep guys odor-free and manly.
Like the new Odor Blocker Body Wash, $5.99, available at drugstores nationwide.
In the spirit of Old Spice, all challenges rely heavily on a sense of humor and call for the creative use of the brand’s popular Swagger logo.
Check out www.OldSpice.com to see the first set of “Swaggerize” challenges:
Ø Make a Cake in the Shape of the Swagger Logo: Submit a video of a Swagger logo–shaped cake (the bigger, the better) being eaten by one or more people. No longer than five minutes. Judges will reward their favorite entry with $500.
Ø Throw Swagger Product Like a Fastball: Submit a video of someone throwing one of the Old Spice Swagger family of products at least 65 mph as clocked by a radar gun. The faster, the better. No longer than three minutes. Judges will reward their favorite entry with $1,500.
Ø Hold a Swagger Sign at a Televised Game: Submit a personal photo of a sports fan who incorporates the words “Old Spice Swagger” into a homemade sign held at a televised sporting event. Event must be specified. Judges will reward their favorite entry with $2,500.
Ø Tony Stewart Look-alike Contest: Since Old Spice is the official deodorant of NASCAR and sponsor of Stewart’s No. 14 car, why not reward someone for looking like him? Submit a personal photo of a Tony Stewart look-alike, male or female, holding one of the Old Spice Swagger family of products. Judges will reward their favorite entry with $500.
New challenges will be posted to the Old Spice Web site on a weekly basis through August.