You know I love skincare! Recently, I got the chance to customize my own at the first-ever experiential store from St. Ives. Where guests can customize face scrubs and body lotions, choosing from over 50 combinations of 100% natural extracts, exfoliants, or moisturizers
The St. Ives Mixing Bar, in the SoHo neighborhood of New York City, is fully experiential. I got to see, smell, touch and create custom St. Ives body scrubs and lotions made with 100% natural extracts, exfoliants or moisturizers.
The first-of-its-kind, this 1800-square-foot store is inspired by the joyful, vibrant energy of nature and St. Ives’ key ingredients. It features a mixing bar where guests can choose from more than 50 unique ingredient combinations and desired body lotion richness or facial scrub exfoliation levels. In addition to showcasing many of the St. Ives ingredients people know and love, the St. Ives Mixing Bar will also offer guests the chance to experience over 20 new, on-trend skincare ingredients such as pink lychee, kale, ginger and volcanic sand. All custom face scrubs and body lotions will retail for $12 each.
In addition to the mixing bar, guests can also experience an educational ingredient wall featuring popular fresh and/or natural ingredients, sink stations where existing and customized products are available for sampling and a mirrored infinity room full of life-sized apricots for shareable photographic moments.
The St. Ives Mixing Bar, located at 577 Broadway (at the corner of Prince and Broadway), will be open from June 16th, 2017 through July 30th, 2017, Monday through Saturday from 11am to 9pm and Sunday from 11am to 8pm.
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