Last week, the Indie Beauty Expo returned to NYC for iBE year two at the Metropolitan Pavilion. The two-day event showcased over 130 indie beauty brands from across the globe including but not limited to: Pacifica, Shen Beauty, Florapy, Edible Beauty, Skinvolve, Raw Spirit Fragrances, Au Naturale Cosmetics, Pai Skincare, Potty Mints and Pour le Monde Parfums.
Day one, also known as Shop Indie, sold out and consisted of over 900 consumer attendees. Day two was open to trade professionals and was the perfect time for brands to make relationships with buyers and retailers.
There were speakers and panelist, bringing guests exciting presentations from the founder of Clarisonic, Dr. Robb and actress, Kimberly Elise to influential beauty experts such as Nadine Abramcyk of TenOverTen, Blair Lawson of Goop and Annie Atkinson of She’s in the Glow.
The event was filled with fun activations from Crowns by Christy flower crowns, DJ Alexis Krauss of the Sleigh Bells spinning tunes, braid and lip bar by Chic Studios, hair touch-ups by Amika and BeautyRX by Dr. Schultz face peels.
In addition, Boston Beer’s latest beverage, Truly Spiked & Sparkling partnered with iBE by sponsoring the bar and providing complimentary tastings throughout the Shop Indie event.
Images Courtesy of INDIE BEAUTY EXPO