Exciting news! Tracey “Africa” Norman will be modeling for Clairol once again as part of the brand’s new Nice’n Easy “Color As Real As You Are” campaign.
After a 30 year hiatus, Tracey “Africa” Norman is making a return to modeling for Clairol Nice’n Easy. The campaign celebrates Nice’n Easy users like Norman who embrace real color and their real selves. Norman discovered the transformational power of hair color early on in her modeling career.
“It helped me feel feminine - like the real me. And being the real you is what the new Nice’n Easy campaign is about.”
“Clairol really believes in the power of hair color to transform you, and so do I,” said Norman. “It helped me feel feminine - like the real me. And being the real you is what the new Nice’n Easy campaign is about.”
Norman first began working with Clairol when she appeared on a Born Beautiful box for several years in the 1970s, and she’s been a devoted Clairol user ever since. Though Norman never thought of herself as a transgender model, her gender identity was a carefully guarded secret throughout her modeling career. Every day she said a prayer that she wouldn’t be found out. When her truth was revealed her career came to an abrupt end, and she considered her modeling days to be over.
In December 2015 Norman shared her story with NY Mag’s The Cut. Her lifelong commitment to expressing her true identity inspired Clairol to reconnect with her and find out if she would be interested in working with the brand again. Norman was surprised and overjoyed to have the opportunity to return to modeling, and Clairol is equally excited to work with Tracey again.
She wears Nice’n Easy Permanent Color in 6N, Natural Medium Golden Blonde (MSRP $7.99). Nice’n Easy offers superior natural-looking color for all hair textures and types that lasts up to 8 weeks, with 100% gray coverage. It layers rich tones and contouring highlights in one simple step for hair that looks like you, even in revealing sunlight.
“Our new “Color As Real As You Are” campaign celebrates the confidence that comes from embracing what makes you unique and using natural color to express yourself freely. We’re honored to bring back Tracey Norman as a woman who no longer has to hide her truth. Her warm, genuine spirit and authentic approach to life make her a natural fit for the campaign,” says Global Clairol Associate Brand Director Heather Carruthers.
Norman will appear in the “Color As Real As You Are” print ad and her first TV commercial set to launch in January 2017.
5 Things You Need to Know about Tracey
- Tracey’s gender identity was a carefully guarded secret throughout her modeling career, beginning in the 1970s when she appeared on the box of a Dark Auburn shade of “Born Beautiful.”
- To celebrate the new campaign, Tracey chose a lighter shade: Nice’n Easy Permanent Color in 6N, Natural Medium Golden Blonde.
- The campaign highlights hair color as a celebration of the confidence that comes from embracing your authentic self. Tracey discovered the transformational power of hair color early on in her career.
- Tracey, on the modeling industry: “Modeling now is a lot more relaxing. Modeling back in the 1970s was a little tense for me because I was hiding my truth and was betraying myself and getting jobs as a female. Now it’s a lot more comfortable for me and I don’t have to hide behind my truth,” she said. “If a door opens, walk through it. That’s what I did in the 1970s and that’s what I’m doing now.”
- The campaign is set to launch in January 2017.