We love beauty innovations at EverSoPopular. So when we learned about the new John Frieda® Hair Care launches we got really excited. They’re the kind of hair care innovations you dream about – products that let you wash in brighter or deeper tones in minutes. These brunette loving products are the inspiration behind the giveaway for a fab Bow & Drape sweatshirt (details at the bottom).
The John Frieda® hair care experts have completely reinvented its Brilliant Brunette® collection, with treatments, shampoos and conditioners that let every brunette customize the shade of her dreams – whether warm and honey toned or dark and rich – right in the shower.
- Made with a proprietary technology, New Brilliant Brunette® Visibly Brighter™ In-Shower Treatment instantly lifts brunette colour up to 1 shade, bringing out its lighter, warmer dimensions.
- As with the John Frieda® new in-shower treatment for blondes, it’s designed to be used once a month. Both formulas deliver gentle, all-over permanent lightening without radically altering your colour. Bonus: They’re refreshingly easy to use (no precise application required), with built-in toners to ensure perfect, natural-looking results.
- New Brilliant Brunette® Visibly Deeper™ In-Shower Treatment instantly darkens hair by up to 1 shade, locking in rich, cool brunette colour with dimension and shine. The semi-permanent formula can also be used to refresh fading brunette hues. Use it after shampooing, once or twice a week.
For both brunette in-shower treatments, the John Frieda® hair care experts are introducing complementary shampoos and conditioners.
- New Brilliant Brunette® Visibly Deeper™ Shampoo and Conditioner ($9.99 each) gradually infuses cool tones to keep brunette shades fresher, longer.
- Conversely, the new Visibly Brighter™ Shampoo and Conditioner ($9.99 each) gradually brighten & illuminate glowing brunette tones for a natural looking, sun-kissed glow.