The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernism. Launched to coincide with the opening of the exhibition Fashion Forward - 300 years of Fashionat the Museìe des Arts Deìcoratifs, to which it pays homage, the collection conveys a sense of artistic and sophisticated elegance.
The H&M design team has delved into the museum’s fashion archives to find key pieces from the past three centuries of haute couture. The result is a contemporary and imaginative collection that is soulful, progressive, conscious and truly unique. The collection will be available in approximately 180 stores worldwide and online from April 7th, 2016.
"Based on innovative sustainable materials and ornate details, the collection combines layers of artistic references, shapes and textures, and is topped off with highly decorative accessories and deco-inspired bijoux,” says Ann-Sofie Johansson, Creative Advisor at H&M.
The fluid and easy silhouettes revolve around languid dresses, artsy kaftans, and sculpted skirts. Prints add a dash of surprise, turning dresses into trompe l'oeil paintings. A long ball gown with a low-cut neckline features a marble draping print; a dress in seemingly liquid fabric is adorned with a slice of Botticelli's Three Graces. Short dresses and painter blouses are charged with relaxed sophistication, creating an eclectic bridge between past and present.
“One of my favorite pieces from the collection is the asymmetric mini dress that draws inspiration from a painting by Gustave Moreau. I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have clothes that are both sustainable and red carpet-ready,” says Julia Restoin Roitfeld, the face of the campaign.
Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials, such as beads and rhinestones made from recycled glass, and Denimite − fabric made from recycled worn-out denim, of which H&M is the first fashion company to utilize. Also new for this season’s launch of Conscious Exclusive are three wedding dresses, an array of grace and embellishment materialized in dreamy, draped lines, for the bride who wants to be as beautifully dressed as she is conscious.
H&M will be the exclusive sponsor of the upcoming exhibition Fashion Forward – 300 years of Fashion at the Museìe des Arts Deìcoratifs. Pamela Golbin is the Chief Curator of the exhibition.