Skechers and GRAMMY® winning singer-songwriter Meghan Trainor have teamed up for a new multi-platform marketing campaign to launch the Skechers Originals retro sneaker collection. Meghan’s first television commercial for the campaign will officially hit the airwaves next week and features the lead single “NO” from her highly-anticipated sophomore album Thank You, which will be available worldwide on May 13, 2016.
A preview of the global TV campaign was revealed today with behind-the-scenes images from the set. An extended version of the commercial will also debut on YouTube to reveal a more in-depth story. The overall campaign recently kicked off with print ads, online and in-store images as well as via Meghan’s social media channels, and has already influenced her millennial fans who are positively impacting sales of the new collection.
“I can’t wait to travel the world and see my face in Skechers stores – it still blows my mind! It’s an honor and dream to work with a big brand like Skechers,” said Meghan Trainor on the set of her Skechers commercial. “For my new album I wanted to change it up with a different sound and a fresh new look – including my red hair transformation. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new #MTrainSkechers campaign, and I can’t wait for my fans to see it!”
“Meghan is an inspirational artist with many impressive accomplishments at only age 22, so we’re thrilled to be working with her on this global campaign for Skechers Originals,” said Skechers president Michael Greenberg, who attended the shoot. “With the media attention after her well-deserved win at the GRAMMY® Awards and her new album, Meghan’s impact as an influencer continues to grow. Young women around the world are inspired by her, so we couldn’t be happier that Meghan is a member of the Skechers family.”
Before she rose to fame as a global pop sensation, Trainor independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes. Now signed with Epic Records, Trainor’s first mega-hit single “All About That Bass” was certified nine-times platinum and topped the airplay/sales-streaming-based Billboard Hot 100 for eight weeks, becoming the longest-leading Hot 100 No. 1 in Epic Records’ history. Trainor’s debut album, Title, entered the Billboard 200 chart at No. 1 and remained in the top 30 of the weekly chart throughout 2015 with over 1 million copies sold. Following the huge success of “All About that Bass,” the album’s second single, “Lips Are Movin,” was certified quadruple platinum and the third single, “Dear Future Husband,” is double platinum. The album’s fourth hit single, “Like I’m Gonna Lose You,” featuring John Legend, reached the No. 1 position on Billboard’s Adult Pop Songs airplay chart and was certified double platinum.
Meghan Trainor’s partnership with Skechers extends through 2017 across all media platforms including television, print, online, social media, outdoor and point of purchase. Skechers has a long history of working with GRAMMY-winning female recording artists including Britney Spears, Christina Aguilera and Carrie Underwood. Multi-platinum selling recording artist and actress Demi Lovato—who performed with Meghan in a Lionel Richie tribute at this year’s GRAMMY® Awards—is also featured in a current global Skechers marketing campaign that will extend through the end of 2016.