Women everywhere know that the mother-daughter bond can run deep. Mothers pass down wisdom, advice and inspiration to their daughters –and, as the global skin health and dermatology experts at Galderma know, they also pass down a predisposition to age like them. So why aren’t more women talking about it and taking action? According to recently-released results of a nationwide mother-daughter survey commissioned by Galderma, 82% of moms hope facial aging is easier for their daughters, but more than half never talk about it together.
Today, Galderma announces the launch of Galderma MomGenesTM, a campaign to educate women on the genetics of facial aging and to inspire mothers and daughters everywhere to face the future with more optimism and open dialogue.
To kick off the Mom GenesTM campaign, women are encouraged to celebrate moms and the role of “mom genes” in their lives by posting a recreation of a favorite photo of their mom to www.MomGenes.com.
For every photo posted, Galderma will donate $5 (up to $50,000) to National Charity League, Inc., a non-profit organization dedicated to fostering the mother-daughter relationship through hands-on volunteerism that promotes leadership development and a legacy of social awareness and compassion.“Galderma has been committed to the skin health and dermatologic needs of women at all stages of life for more than 50 years,” said Miles Harrison, President and General Manager of Galderma North America. “We know that as skin ages, the phrase ’like mother, like daughter‘ often holds true. We celebrate those genetic bonds – and Galderma is a global leader in studying them, to design and provide innovative medical solutions for long-term skin health.We’re launching this campaign to ignite a new and dynamic dialogue about facial aging.”
“Genetics and nurturing good skin health practices are big factors influencing the way the face ages,” said board-certified dermatologist Dr. Doris Day. “Women can learn a lot about how the process may affect them by observing and talking about the changes their moms go through.The great news is both moms and daughters have more options than ever before for addressing facial aging, thanks to recent innovations in skin care and treatments that can help maintain skin health and natural beauty.”
Celebrate your moms and the role of “mom genes” in their lives by posting a recreation of a favorite photo of your mom to www.MomGenes.com.