Monster, recently announced its new Latin Music initiative to reach music fans in the U.S. and throughout Latin America and enhance their music listening experience. To kick-off the initiative, Monster teamed up first with Latin Urban Artist Yandel to help communicate the lifestyle and performance benefits of Monster’s critically acclaimed headphones and speakers.
Partnering with Latin Artists
Monster’s new initiative marks a first step forward in the company’s commitment to bringing its cutting-edge products to Latin music lovers and enhance their listening experience of their favorite artists. Music is a part of every aspect of the Latino lifestyle no matter what age, what nationality or circumstances. Monster wants to help enhance that musical listening experience and is looking to partner with Latin American musicians with the goal of forging a strong bond between artist and manufacturer that will help their fans get closer to the music they love. Monster’s strategy includes integration at live concerts, offering support to retailers in the U.S and Latin America, expansion of distribution in Latin America and fan integration campaigns.
To announce the initiative, Monster and Yandel held a press briefing in Las Vegas. Here are some highlights from the event with Yandel describing his experience listening to music with the Monster products from the perspective of an artist, audio engineer and music lover. In particular, he has been listening to Monster’s high performance Elements wireless headphones and Monster Blaster Bluetooth speaker that deliver a balanced sound that can reproduce the nuances of Latin music – the complex rhythms, body-moving beats and the details of percussion instruments. Fans can see and hear more at www.monsterproducts.com/yandel.
Noted Yandel: “Music is in my DNA and this is what I live for as an artist. I know Monster feels the same way, and why I wanted to work with Monster is the way Noel and his company connects with artists. When listening to my favorite music through the Monster Elements – it brings me back to being in the studio creating the sound. I can feel that emotional connection I was trying to convey. Monster understands how musicians work and how we create our sound and how we want our fans to experience our music”
Head Monster Noel Lee noted: “The influence of Latin Music on global culture just continues to grow and Monster is ready to take the lead in this category. We are committed to creating products that help enhance the music listening experience for the millions of Latin music lovers in the world. Yandel’s passion for music and style aligns perfectly with our own commitment to bringing consumers the best quality audio and game-changing style in our audio products. At Monster, everything we do is ‘Because the Music Matters,’ and this is a sentiment that Yandel shares with us 100%.”
Yandel made his debut in 2000 as one half of the reggaeton duo with Wisin & Yandel with the release of “Los Reyes del Nuevo Milenio,” and achieved massive mainstream success with their 2005 release “Pa’l Mundo.” Yandel released his first solo album “Quien Contra Mi,” in September 2003. His second solo studio album, 2013’s “De Lider a Leyenda” was certified Gold (Latin) by the RIAA and is nominated for two 2016 Latin Grammy Awards.