Tommy Hilfiger presented his Fall 2015 fashion show in Beijing, China, on May 26, 2015. The exclusive recreation of the runway show, including looks from the men’s and women’s collections, marks the first time the company has transported the entire event experience to an international setting.
“I am thrilled to be in China for this next stop on our 30th anniversary tour, following our events in New York and Paris earlier this year,” said Tommy Hilfiger. “Recreating the show in China for the first time has been a terrific way to celebrate the opening of our largest store in the country and the 30th anniversary of our global brand. Our fashion shows create an immersive guest experience that really brings the collections to life, and it has been an honor to be able to share this experience with a wider audience in China.”
The show, which was attended by over 800 guests, was presented at the 751 Gasometer against the celebrated backdrop of the Hilfiger Stadium set, including artificial turf, yard lines, goal posts and a giant jumbotron screen above it all. The show was followed by a VIP after party that took place on the hyper-realistic stadium set and was inspired by a quintessential American football half-time show and tailgating party. Following the halftime performance by Chinese female drum artists Feng Le Group and performance group Xiao Du Paoku, DJ Wordy, China’s first international DJ star, kicked off the after party event.
Top Chinese supermodel and friend of the designer, Shu Pei Qin, who recently joined Hilfiger’s table at the Metropolitan Museum of Art’s 2015 Costume Institute Gala, opened and closed the Tommy Hilfiger show. She led a cast that brought together China’s top runway talent, including Xiao Wen Ju, Dylan Xue, Emma Pei,Bonnie Chen, Danni Li, Zhao Lei, and Jin Da Chuan. Also walking in the show were models from The Hilfigers, the eclectic family at the heart of the brand’s advertising campaign, including RJ King, Julia Hafstrom and Miles McMillian, in addition toAvery Blanchard and Malaika Firth, who both appeared in the Fall 2015 runway show in New York.
In addition to her appearance on the runway, Shu Pei took over the brand’s Weibo account. The supermodel shared her unique perspective before, during and after the show – from her street style to a glimpse backstage to front-row coverage of the season’s best looks –and opening #TommyChina# to an even wider global audience.
Seated in the front row was fashion power couple Olivia Palermo and Johannes Huebl; Olivia wore a dramatic long star-print dress from the Spring 2015 Hilfiger Collection, and Johannes wore a slim-fit suit from the Tommy Hilfiger Tailoredcollection. Also in the front row were award winning actor and director, Deng Chao, and Ziyi Zhang, known globally for her starring role in the Oscar winning filmCrouching Tiger, Hidden Dragon, both in looks from Tommy Hilfiger, and Chinese supermodel Liu Wen in Spring 2015 Hilfiger Collection.
Debuted at New York Fashion Week in February, the Fall 2015 collection fuses American football, stadium spirit and varsity motifs with Hilfiger’s classic designs. Reflecting on the 30-year heritage of the brand, the collection plays with the established codes of American fashion, luxuriously reimagined with a modern athletic twist.
While in Beijing, Hilfiger will also celebrate the opening of the largest Tommy Hilfigerstore in China at the In88 shopping center. For the first time in the country, the new two-story location will showcase Hilfiger Collection, the pinnacle of the Tommy Hilfiger brand’s design offerings.