This is a sponsored campaign with Tide Pods and Latina Bloggers Connect. However, all opinions are my own.
We’re always excited to see the fashion from the red carpet. Recently, one of our favorite moments was seeing actress and model Maritza Rodriguez work the red carpet in a washable garment.
Tide Pods has partnered with Rodriguez to help her rock a fully washable runway look, a Black Razor Dress from designer Giles Deacon, at the People en Español “Los 50 Más Bellos” Gala that took place this past Tuesday, May 12th in NY.
The haute couture worn by Rodriguez is from renowned British designer Giles Deacon’s Washable Fashion collection, exclusively created for Tide Pods.
Deacon, who is also P&G Fabric Care’s Global Fashion Consultant, designed the innovative piece to resemble the look and feel of leather but constructed it with washable fabrics including lycra, polyester and nylon.
“I am very excited to be collaborating with Tide Pods for its Washable Fashion Initiative,” said Rodriguez. “Tide Pods is making the care and preservation of garments, both designer as well as everyday looks, easier than ever before which is very important to women like me who want their favorite garments in their closet ready to wear, not at the dry-cleaners. So, I can definitely appreciate the concept of a runway garment made from washable fabrics that looks and feels fantastic, yet can be cared for at home,” she added. You can get a look behind the scenes here: Tide Pods & Maritza Rodriguez
The Tide Pods Washable Fashion Initiative came to life as a response to the continuing demand for washable garments and increased consumer appetite for designer fashions. The initiative, which is supported by the Council of Fashion Designers of America (CFDA), also aims to educate the fashion industry about the benefits and possibilities of creating more designer fashions using machine-washable fabrics. For the past two years, Tide has collaborated with renowned fashion designer Giles Deacon, who is P&G Fabric Care’s Global Fashion Consultant, to create exclusive, machine-washable runway collections. The brand also collaborated last year with designer Tracy Reese to introduce machine-washable fashions as part of her Fall 2014 collection.
I was inspired to create a washable look that I would wear for a red carpet or fab event I have coming up!
Here is the magic of innovation: Tide Pods®, the three-chambered single-dose laundry detergent that cleans, brightens and fights stains, is perfect for caring for washable garments at home thanks to its outstanding cleaning power and consistent results in every wash. The pods were designed, after over eight years of consumer research, to make the laundry process simpler and less time-consuming.
Tell me about your most fabulous washable look in the comments below!
One more thing: Stay tuned for an upcoming Twitter Party on June 4th with fun surprises.
This is a compensated campaign in collaboration with TIDE and Latina Bloggers Connect. All opinions are my own.