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@LOrealParisUSA Advanced Haircare and Spokesmodel @KarlieKloss Launch #POWERON

The majority of American women say that "a bad hair day would make them feel less confident than on a good hair day." To fully realize the powerful connection between a woman's inner confidence and her hair, L'Oreal Paris, the leading global beauty brand with a deep-rooted commitment to women, commissioned an online survey that affirmed 77% of women agree: When their hair is "on" – they're "on."

The new L'Oreal Paris Advanced Haircare #POWERON campaign is a multi-channel women's empowerment initiative that includes social media conversations across platforms, in-person events from coast to coast, and a once-in-a-lifetime opportunity to spend "Power Time" with L'Oreal Paris Advanced Haircare spokesmodel Karlie Kloss.

"There's no doubt that my hair plays a specific role in my life, and I feel an unrivalled type of inner confidence when I'm having great hair day" says Karlie Kloss.   "I'm proud to partner with L'Oreal Paris Advanced Haircare on the #POWERON campaign, as we encourage women everywhere to share what that distinct feeling of having 'powered on' hair feels like to them  – and in turn, inspire one another."

"#POWERON revolves around the profound insight that when a woman experiences her most beautiful hair, she can harness a very special kind of power that's truly extraordinary," says L'Oreal Paris Senior Vice President of Marketing, Malena Higuera. "Through #POWERON, L'Oreal Paris' largest haircare campaign to-date, our goal is to bring this insight to life and inspire women to experience the powerful feeling of beautiful hair every day and embrace their most confident selves."


On April 25, 2015, L'Oreal Paris will literally #POWERON women across the country at THE SALON at ULTA Beauty in 25 locations, providing complimentary L'Oreal Paris Advanced Haircare washes and blowouts to help women experience the power of beautiful hair. Additional information on how guests can book an appointment will be shared soon. To participate and follow the #POWERON conversation, visit www.powerofbeautifulhair.com and @LOrealParisUSA on Facebook, Instagram, and Twitter.