According to new research commissioned by the Ad Council, only 10 percent of Americans have a recycling bin in their bathroom, compared to the 45 percent who have recycling bins in the kitchen. Respondents also indicated that there are clear barriers as to why they aren’t recycling in the bathroom, with 52 percent saying they have a lack of knowledge around which items can be recycled in the bathroom and 47 percent saying they do not think about recycling materials in the bathroom.
“As a society, we’ve come a long way in increasing recycling in the kitchen, but now it’s critical that we carry that progress into the bathroom,” said Jennifer Jehn, President and CEO, Keep America Beautiful. “We’re very grateful to Unilever for adding their influential voice to this initiative and are excited to launch another phase of the ‘I Want To Be Recycled” campaign with the Ad Council to help people give their garbage another life.”
“People are largely unaware that many products we use in the bathroom can become something new through recycling, and instead are continuing to push them to the landfill,” said Lisa Sherman, President and CEO of the Ad Council. “After four decades of powerful collaboration with Keep America Beautiful, encouraging proper and consistent recycling habits continues to be a crucial message that we are proud to share to help improve the environment for future generations.”
“Washing your hair, putting on deodorant, applying skin cream — common bathroom activities — are all associated with packaging that can be recycled,” said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell. “The new creative aims to change people’s mindsets about recycling in the bathroom. While we use all these personal care products to take care of ourselves, we can also help take care of the world by making sure the products we use in the bathroom make it to the recycling bin. The spots continue to demonstrate how you can give your garbage another life by recycling.”
Learn more at: http://www.iwanttoberecycled.org/