This is a specialist book for writers who have published a book. (It may also be of interest to writers about to publish their first book, or people involved in book publishing in some way, e.g. editors, book reviewers, book promoters, book cover designers.)
The book contains twenty strategies to get your book the attention - and sales - it deserves.
Don't underestimate the importance of all of the elements of your book. People judge a book by its cover! You may disregard this but the cover design including the image you use but these are key to grabbing your potential readers attention. You want a cover to help and not to hurt you.
Use the tools as a check list and make sure you complete them. Treat these as indicators of success; measured in sales. Even if you've written the great American novel it doesn't mean much unless people read it. Help your readers and future fans find your work. Make it stand out from the start!