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Harajuku Lovers Brand Comes to Petco

Petco today unveiled the upcoming arrival of Harajuku Lovers byGwen Stefani, a fun and fashionable pet line from the multi-platinum musician, style icon, fashion designer and entrepreneur.

This limited time collection is available now online at www.Petco.com/HarajukuLovers and will be available at Petco stores nationwide beginning November 8. The new Harajuku Lovers collection features a design-driven assortment of dog products including toys, fashion accessories and apparel.

"I have had so much fun working on the Harajuku Lovers pet accessories collection," said Gwen Stefani. "It's playful, modern, and super kawaii. I couldn't be happier with how well it turned out."

The Harajuku Lovers pet collection was designed by Stefani and ranges in price from $5 to $20. The line features more than 30 trend-forward products, such as the cozy Union Jack Sweater, colorful Doughnut Toy, fashionable black and white Checkers Socks and a snazzy Fedora Hat.  From playful apparel to emoji-inspired toys, there is something to fit every dog's style.

For pet parents who want to give their dogs a full Harajuku makeover and truly bring the line to life, Petco's grooming salons will also offer a Harajuku Lovers spa package featuring custom shampoo and conditioner, fashion "pawlish" and fashionable accessories from the Harajuku Lovers pet collection.

"We know that pet parents love expressing their own personal style through their pets," said Jen Loesch, VP of Merchandising for Petco. "Gwen's colorful, fashion-forward and fun aesthetic makes her the perfect collaborator to bring this unique Harajuku Lovers collection to fashionista pet lovers in our stores, grooming salons and online."

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